China News Service, Beijing, February 4 (Reporter Wu Tao) On the 4th, Sohu released its 2020 financial report. Sohu's total annual revenue was US$750 million, an increase of 11% year-on-year, and a profit of US$51 million.
Zhang Chaoyang, Chairman and CEO of Sohu.
Photo by Wu Tao from China News Service
"Sohu has fully reduced its losses in the past two years, and after many years, it has truly returned to profitability." Zhang Chaoyang, chairman and CEO of Sohu, said in an interview that Sohu's performance in the fourth quarter of 2020 exceeded expectations.
"Sohu's profitability is based on cost protection and brand advertising. The loss of portals and videos has been below the warning line. At the same time, in terms of online games, it received a surprise in the fourth quarter." The financial report shows that Sohu will make a profit in the fourth quarter of 2020. 53 million US dollars.
Zhang Chaoyang said, “I think the company’s health is very high now. It cannot be said that the game is done, the company will make money, but the Sohu media platform has embarked on a relatively healthy development path after several years of adjustments. Platform competition is actually It is very difficult. You have to rely on product innovation, but once the platform is built, it will be great."
At the same time, he revealed that in the first quarter of 2021, Sohu Video and the media should maintain a reduction in losses, and games continue to be profitable.
Regarding Sohu’s opportunity this year, Zhang Chaoyang said that he will not follow the trend to see what others have done. To make products, it is necessary to study the characteristics of users. “We still concentrate on studying the behavior of our own users and take our own unique path.”
It is understood that Zhang Chaoyang insists on being on the front line for product polishing.
"It is very important to hold multiple positions on the front line. I am at the front line in almost every department. Only in the front line can I really touch the pulse of users and products, and feel many details."
Regarding the recent popular voice social networking, Zhang Chaoyang believes, “There is still a lot of space for exploration. In this regard, Sogou has accumulated a lot of technology. Of course, Sogou will be owned by Tencent in the future, but we still look forward to the application of new technologies.” (End)