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The youngest member of the Roig family has been and is being key in Mercadona's digital development.

Juana Roig (36) is the youngest daughter of the Valencian businessman and during the pandemic she has reinforced her leadership within the food giant

thanks to the redesign of her website.

Juana is even emerging as the possible heir to the Mercadona presidency, according to the digital

Emprendedores.

The young woman has gained integers thanks to the acceleration of the digital part of the company, an area of ​​which she is in charge and a fundamental piece in times when online shopping has tripled.

Juan Roig himself slipped the criteria by which he will be guided when the moment of succession comes: "Mercadona's capital is inherited,

but the presidency is won."

Juana Roig is the youngest of the four daughters that Juan Roig has with Hortensia Herrero, behind the twins Hortensia and Carolina and Amparo.

She studied at Caxton College in Puçol and has a degree in Business Administration and Management from Esade.

It was there that she began her courtship with Álvaro Otero, her husband since 2013 and the son of a prestigious cardiovascular surgeon, Eduardo Otero.

Juana began her professional career at Inditex and Mango, where she was "getting to know the management processes" to later apply all that knowledge in her father's company.

She likes fashion and tends to support Valencian firms, not in vain her wedding dress was given by Marta de Diego, for whom she walked as a model on one occasion.

He also bet on entrepreneurship, led

by jeweler Vicente Gracia.

His true passion, however, was ballet.

In fact, he studied at the Valencia Conservatory.

At first it did not seem that he was going to choose to follow in the footsteps of his father, whom he looks very much like physically.

Juan Roig commissioned Juana with the digital part of Mercadona in 2017, with a website that only accounted for 1% sales.

"We are looking for people who are able to understand that Mercadona has a successful model, understand it and share it, but at the same time are able to look outside and bring the experiences they have acquired from other places and that balance between being a large company with that of a technology company,

which moves very fast

. They are people who are comfortable living in that environment ", explained the Benjamin de los Roig in the project presentation video.

Since Juana Roig became CEO of Mercadona online, the food giant has experienced exponential growth in sales through its virtual channel.

Mercadona achieved sales of 25,500 million euros in 2019.

Although Juana is focused on the digital universe,

there is hardly any trace of her on social media.

She has a very discreet profile although she is a soccer player, specifically a fan of Villareal, a club owned by her uncle Fernando.

According to the criteria of The Trust Project

Know more

  • Mercadona

  • Juan Roig

  • Valencia

  • Mango

  • Inditex Group

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