"Clubhouse" has been described as a virtual home party, where users can move between different rooms to talk to each other.

In order for a new user to join the chat forum, it is required that he has been invited by an already active user, which has been an important component when it comes to the app's success.

That's what Björn Jeffrey, tech analyst at Svenska dagbladet, says.

- It's a bit like restaurants holding queues outside the restaurant, you see the queue and think "it must be fun in there because there are so many people in line", he says.

Despite the fact that "Clubhouse" competes with the big social media giants, Jeffrey believes that the app has the opportunity to grow even larger in the market.

At the same time, he tracks some problems - especially when it comes to moderating the content.

- It has been difficult for Twitter to delete posts that are several hours old and at Clubhouse, all conversations take place in real time and then disappear, says Björn Jeffrey.