Today, this year's May flower, which is of a tiger character, was presented.
The flower is digital, so whoever buys it gets the flower as a receipt in the picture to later be able to share on social media.
- You might think that they are small products, but the ones they actually make are a huge difference for the children we are for.
So that we can distribute more financial support to vulnerable children among leisure activities, clothes and shoes for the winter, says Tove Lindahl Greve, general secretary of Majblomman and sits at the head office in Gothenburg.
Pandemic-insured sales
Several children have been involved and helped in the design of this year's cornflower.
One is 12-year-old Mohammed Tepeku who goes to Bagaragården's school in Gothenburg.
Since last summer, the design group has known what the next May flower will look like, but has not revealed it to anyone.
It has gone well despite stubborn friends, says Mohammed:
- Haha, yes the friends have been a bit annoying and nagging, but I have not said anything.
It actually becomes more fun to keep quiet when they are curious!
Last year, hundreds of thousands of cornflowers were produced that were not sold due to the pandemic.
They will now be sold this year but through a pandemic-secured sale.
Managed via webshop
This means that sales are handled via the children's own webshops, which are started via the Mayflower's app.
When the order is placed, the cornflower is sent by post, this to avoid physical contact.
The pandemic negatively affected sales of the cornflower.
In normal cases, it is sold for up to SEK 70 million and last year's sales fell by 50 percent compared with previous years.
Hear more about this year's Mayflower in the clip above.