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Hamburg (dpa / lno) - The corona crisis has also brought the Hamburg trade fair to its knees.

«The economic result in 2020 is catastrophic.

We had expected a turnover of 114 million, now it will be a low double-digit million amount, ”said trade fair boss Bernd Aufderheide of the“ Schleswig-Holsteinische Landeszeitung ”.

In 2020 it was only possible to hold a dozen events.

The Hamburger Messe is a 100 percent subsidiary of the City of Hamburg.

Aufderheide now hopes that the trade fairs and events can start again after the summer season.

The Hamburg exhibition halls are currently used as a vaccination center.

However, the corona crisis also spurred the digital side of trade fair life.

For example, the large WindEnergy Hamburg trade fair was streamed live for three days.

«What was exciting: In 2018, when WindEnergy took place physically for the last time, we had 35,000 visitors, now 40,000 participants.

We will offer further digital formats in February with the shipbuilding fair SMM and in early March with the Internorga. "

In this way, significantly more people could be reached.

"The digital offer will very likely prevail as a year-round addition to the physical fair."

© dpa-infocom, dpa: 210128-99-203445 / 2

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Interview of the SHZ with Hamburg trade fair boss Bernd Aufderheide