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Nuremberg / Berlin (dpa) - It is the year, even the era, of sweatpants, is often claimed in view of the Corona crisis.
After all, millions of people are currently sitting in their home office in comfortable clothes.
The comfortable soft sports trousers are booming, young people, especially men, have been wearing sweatpants for a long time on the street.
Even influencers now posed in it on the couch at home instead of in dresses in picturesque places.
Is that all true?
What do market researchers say about it?
"The total amount of jogging pants sold is not increasing, but is falling - at least for men - significantly less than the overall pants market," says the consumer research company GfK in Nuremberg over the Corona year 2020. "The proportion of jogging pants that are" not used for sport »Are bought, increases from a good 40 percent to almost 50 percent.
And: men spend more on "sweatpants for home" than women and significantly more than the year before. "
So in relative terms, sweatpants are actually booming.
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Of course, there can be no text about sweatpants without the famous quote from Karl Lagerfeld: "Whoever wears sweatpants has lost control of his life."
The “Tagesspiegel” analyzed that Lagerfeld, who died in 2019, understood that fashion is always a seismograph for people's longings.
Therefore: "If the suit was the armor with which one felt safe in work life, the sweatpants are the soft shell in a hard everyday life: The priority is to be appropriate to the times, to feel good - not to represent."
According to fashion expert Carl Tillessen from the German Fashion Institute in Cologne, sweatpants will remain popular for a long time: "For a year we have been wearing the easiest-to-care-for and most comfortable clothing on the market and we will not be giving it up again."
© dpa-infocom, dpa: 210126-99-169837 / 3
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Tagesspiegel Plus: "Corona is revolutionizing fashion: Why Karl Lagerfeld would wear sweatpants today"
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