Many places in China propose to celebrate the Chinese New Year in situ
China News Service, Beijing, January 21 (Reporter Pang Wuji) It's the end of the lunar calendar again.
Unlike the past, affected by the new crown pneumonia epidemic, more and more people living in big cities this year may choose to spend the New Year in situ by "walking away and staying at home".
Recently, Beijing, Shanghai, Hebei, Shandong, Tianjin, Hebei, Anhui, Fujian, Zhejiang and many other places have successively issued the "unnecessary not to return home during the Spring Festival" initiative.
Many places encourage enterprises to "retain people for the New Year" by issuing "retaining red envelopes" and arranging leisure and tourism activities.
At the same time, many businesses are also aiming at this new situation. There may be some new popular activities and trends in the Spring Festival 2021.
Railway station data map.
Photo by Qian Chenfei
The big data report "New Year's Taste" released on the 21st by the commercial query platform Tianyancha showed that the Spring Festival files, script kills, surrounding tours, pre-made dishes, etc. may become the four new favorites during the Spring Festival of the Ox.
Eating New Year’s Eve dinner is one of the important customs of the Spring Festival.
However, due to the impact of the epidemic, the number of New Year's Eve dinner orders for catering companies in some regions may decline this year.
According to the report, the growth rate of the number of newly-increased companies with "catering and New Year's Eve dinners" in their company names or business scope in 2020 has dropped by more than 5 percentage points from 2019.
However, another type of catering service is rapidly emerging, and that is "pre-made dishes."
Pre-prepared dishes are finished or semi-finished dishes that are pre-processed, and consumers only need to simply cook or even eat directly after purchase.
According to the data from Tianyan Check, by defining the enterprise name or business scope to include "quick-frozen, prepared vegetables, prepared food, semi-finished food, ready-to-eat, clean vegetables" enterprises found that there are more than 69,000 related enterprises in China so far.
In terms of geographical distribution, Shandong Province has the largest number of related companies, accounting for 13.71% of the country.
There are many related enterprises in Henan, Jiangsu and Guangdong.
The report analyzes that pre-made dishes may appear on the New Year’s Eve dinner table of more and more people, and people can reduce gatherings and make the New Year’s Eve dinner more flexible.
In addition to "eating", the report claims that Spring Festival stalls, script killing, and peripheral travel may become the three most popular entertainment areas, helping people who spend the New Year in different places to settle "homesickness".
The Spring Festival of 2021 is about to open, and 7 movies including "Detective Chinatown 3", "Hello, Li Huanying", "New God List: Rebirth of Nezha" will be released.
Online voice and video play scripts may replace some offline friends gatherings.
The report shows that script killing has developed rapidly in recent years, and there are currently more than 6,500 related companies.
Among them, there will be more than 3100 new script-killing related companies in 2020, a year-on-year increase of 63% over 2019.
A large number of well-known online script-killing platforms and social platforms for script-killing games have emerged.
In addition, surrounding tours and local tours may continue to be popular.
Official statistics show that from last year’s Dragon Boat Festival to the "November" holiday, short-distance tours such as rural tours, local tours, and surrounding tours have become hot spots for tourists.
The report believes that this trend may continue during the Spring Festival holiday.
Currently, there are more than 3.34 million companies in China providing services related to local travel and surrounding travel, of which Guangdong Province has the most, followed by Shandong, Jiangsu, Shanghai and Guizhou.
(Finish)