Looks created from scraps of rope and plastic tubes: what the Belgian designer Tom Van Der Borght will present is characteristic of the realignment of the Berlin Fashion Week.
It's not just about trends, it's about responsible fashion that goes beyond stereotyped thinking.
It's about people and not about running clothes racks.
Creative sustainability is the overarching theme.
Van Der Borght, who won the renowned fashion and culture festival in Hyères in the south of France last year, only used materials for all outfits in his collection that were already in his studio.
The seven looks were created in seven weeks, and that's the name of the collection “7 Ways to be TVDB”.
The implementation of the fashion events that start on Monday is inevitably also creative.
Due to the corona, there are only selected presence appointments and you can watch them online via live streams.
No longer there are two important trade fairs that migrated to the newly founded Frankfurt Fashion Week: Premium, which stands for high fashion, and Neonyt, for sustainable fashion.
No competition dates in summer
As bitter as that is, at least the problem with summer appointments will no longer be a problem in the future.
So far, Berlin Fashion Week has been held in July at the same time as the Haute Couture shows in Paris.
International buyers and journalists who traveled to Paris were then absent in Berlin.
Without the trade fairs, Berlin Fashion Week can find a date for the summer events more freely.
In order to make Berlin more attractive as a fashion location, Berlin is supporting the realignment of the Fashion Week with 3.5 million euros.
"The pandemic has particularly challenged companies in many areas," says Senator for Economic Affairs Ramona Pop (Greens), "I am all the more pleased that from January 2021 we will be offering fashion labels and brands from Germany and Europe individual presentation options under the highest security standards and formats with a high level of media Can offer charisma. "
The mandate is clear: Berlin wants to position itself as the “European Capital of Creative Industries” in the future.
Innovation, sustainability and digitization are part of the concept.
"Berlin has established itself as a fashion metropolis in recent years and offers ideal conditions for staging and emotionalising fashion in a very creative environment," says Markus Kurz, managing director of the Nowadays creative agency, and is thus committed to Berlin as a location.
Nowadays is the organizer of the Mercedes-Benz Fashion Week (MBFW), which is one of the major formats of the Berlin Fashion Week and has been an integral part since 2007.
Shows are broadcast via live stream
From January 18 to 20, the show format will kick off the fashion week.
Shows and sets by exceptional young designers and leading brands are shown in the Kraftwerk Berlin and can be watched via live stream.
The designers Tom Van Der Borght, Lana Müller, Belize x Florian Holdener Michael Sonntag, Lou de Bètoly, Danny Reinke, Rebekka Ruétz, Elias by Elias Rumelis and Kilian Kerner present their collections for autumn / winter 2021/22, some of them as live productions.
Kilian Kerner is celebrating his 20th show with his new KXXK collection.
Live talks with designers and experts complete the program.
The power plant is one of the most exciting event locations in the capital
“Strengthening Berlin as the most important fashion location in Germany and advancing it has always been the goal of our commitment.
So I'm all the more pleased that we can support the fashion industry together with the Berlin Senate, even in the current situation, ”says Jens Kunath, Head of Passenger Cars Sales at Mercedes-Benz Germany.
The new digital format focuses on the core issues of promoting young talent and sustainable luxury in fashion.
Old and new formats related to fashion
The Berlin Salon on January 18th will also be a guest at the Kraftwerk.
The industry event is now back after a two-year break and brings together German design talents such as Lala Berlin, Marina Hoermanseder, Odeeh, Vladimir Karaleev, Allude, Dawid Tomaszewski and PB01 10 in a group exhibition. A total of 35 German designers provide an insight into German fashion expertise.
A new format is called Fashion Open Studio x MBFW
a global initiative by Fashion Revolution.
The British non-profit organization is committed to more sustainability in the luxury industry.
On January 19 and 20, five selected designers will open their studios interactively and show how they work via a live stream.
There are also three panel discussions with experts.
BFFF stands for Berlin Fashion Film Festival.
For the first time, it will take place parallel to Mercedes-Benz Fashion Week in a digital presentation at Kraftwerk Berlin.
The program includes designer talks and the premiere of “The Staggering Girl”, the fashion film with Julianne Moore and Kyle MacLachlan.
With the new digital format 202030 - The Berlin Fashion Summit, Berlin wants to create a cross-disciplinary platform and discuss sustainability concepts in workshops.
From January 22nd to 24th, avant-garde creatives will meet industry players and try to find common solutions for the different fashion industries and consumer cultures.
“Together with my business partner Magdalena Schaffrin, we chose Berlin as the location for our studio MM04 because we've both lived here for a long time and Berlin is very inspiring.
And very lively and direct.
In addition, Berlin unites democracy, freedom and diversity in an astonishingly cultivated ambivalence ”, explains Max Gilgenmann, founder of 202030 - The Berlin Fashion Summit.
The future of digital fashion and intelligent textiles is at Wear It
on January 21st on the agenda.
The virtual and open conference invites you to immerse yourself in the world of smart textiles.
The host is the Wear It Innovation Summit, Europe's leading conference on wearable technology.
The latest study results on the status of German fashion will be presented by the Fashion Council Germany (FCG) on January 18th.
The focus is on the growing need for sustainable fashion, transparency in terms of supply chains and the demand for innovative new materials and production technologies, including more environmentally friendly textiles and more energy-efficient processes.
The event is a four-hour presentation and talk format in which futurologists Matthias Horx, John Cloppenburg (Peek & Cloppenburg), Eva Kruse (Global Fashion Agenda) and Dieter Holzer (Marc O 'Polo) take part .
Crossover events that want to combine fashion and other creative genres from music to art accompany the fashion week.
These include new formats such as Berlin,
Berlin from Highsnobiety.