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Seattle (dpa) - Amazon provides the technology behind its Alexa software for voice assistants from other providers.
The first customer is the car manufacturer Fiat-Chrysler, which is developing its own Alexa-based assistance software for its vehicles, as Amazon announced on Friday.
The partners can specify other wake-up words, voices and additional functions for their voice assistants.
The possibility of having most of the development work done by Amazon and at the same time appearing to the users with their own voice assistant could be interesting not only for car manufacturers, but also for manufacturers of household appliances or consumer electronics, for example.
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Up until now, Amazon primarily offered the option of integrating Alexa into devices from other providers.
Google is also pursuing this strategy with its competing Assistant.
Apple, on the other hand, only integrates its Siri voice assistant into its own devices.
Amazon does not want to give up any ground with the new offer: The brands' own assistant should coexist and work together with Alexa on the devices.
So the users would get both a voice assistant that is tailored to the products of the provider, as well as access to the usual functions, it was said to justify.
© dpa-infocom, dpa: 210115-99-40721 / 2
Announcement from Amazon