Marcus Birro - who is currently working on completing the book about the singer and songwriter Lasse Berghagen - has during the past season also been hired to strengthen the Mjällby AIF brand on various platforms.
It was during that time that he became acquainted with Jörgen Martinsson - formerly outspoken club manager in Mjällby and now CEO of Svensk Mink.
The book is in the planning stage, but will primarily affect Martinsson's time in the pre-ball world.
- I know a lot more about football than about minks.
But I am interested in other people's stories and life journeys and Jörgen has made an incredibly exciting journey, says Marcus Birro.
Have said yes
Birro and Martinsson will meet soon to make the plans more concrete.
- I have told him not to be so shy about the difficult alleys.
We have to go into that stuff if it is to be an honest book, says Marcus Birro.
Jörgen Martinsson himself says that the idea from the beginning was the author's, but that after several conversations he has now agreed to tell his story.
- I have never been particularly afraid of myself and am used to stepping out into the hot air.