How "cold resource" becomes "hot economy"

——Look at how the three northeastern provinces have turned ice and snow into golden mountains and silver mountains

  If you have been to the Northeast in other seasons, the winter here is worth your visit.

  In the twelfth lunar month of winter, when the southern land is still full of coconut shadows and flowers blooming, the three northeastern provinces of Heilongjiang, Jilin and Liaoning have already completely changed.

The silver-clad city streets and mountains and villages are like fairy tales and wonderland, which not only attracts tourists from afar, but also locals are immersed in it.

  "Ice and snow are also gold and silver mountains."

The winter in the three northeastern provinces is cold and long, with heavy snowfall and long snow accumulation periods.

The gift of nature is very precious, but how to make full use of these abundant resources, develop the ice and snow economy, create an ice and snow culture, and turn "cold resources" into "hot economy"?

Culture "lives", ice and snow "hot"

  Tourism that does not have cultural connotations cannot deeply move people's hearts.

If ice sculptures, snow sculptures, and ice lanterns are not injected with invisible cultural power, most of them can only stay in simple viewing.

  With ice and snow as the medium and culture as the soul, this is the answer explored by winter tourism in Northeast China.

In the Liaohe River Basin, one of the important birthplaces of Chinese civilization, folklore symbols are concealed in folklore arts, folk arts, traditional festivals, temple fairs and other folklore skills and activities, forming a colorful and rustic integration of folklore, which is integrated with the land of Liaoning. Nearly 25,000 cultural relics and more than 1.6 million movable cultural relics complement each other, which together become a deep cultural nourishment and spiritual support for the development of cultural tourism, especially ice and snow tourism with regional characteristics in Liaoning.

  Focusing on the protection and inheritance of cultural heritage, Liaoning ice and snow tourism insists on taking culture as the root, fully tapping the cultural resources of ice and snow tourism destinations, developing ice and snow cultural tourism, continuing to integrate into the "ice play" historical culture, and developing ice and snow sports and ice and snow activities with regional characteristics of Liaoning Integrate into culture and art, and hold cultural activities such as "Ballet on Ice", "Manchu Paper-cutting", "Manchu Ice and Snow Culture Festival", "Snow Yangko", "Shadow Play" and "Snow Light Show", "Traditional Crafts Exhibition" and other cultural activities; , "Manchu farms celebrate the New Year", "live in a homestay, celebrate the New Year", "picking cherries, celebrate the New Year", "tasting seafood, celebrate the New Year" fully demonstrate the warmth, warmth and warmth of winter tourism in Liaoning; integrate into the lives of the people, With lantern festivals (temple fairs), folk festivals and other activities as carriers, various places have launched various activities such as culture, commerce, folk festivals, health care, and catering, making ice and snow tourism a fashionable way of life.

Ice and snow sports and health, thousands of miles of ice can not stop the vitality

  The land of ice and snow not only allows Northeast people to develop a strong physique, but also a strong willpower.

All parts of the Northeast regard ice and snow culture as a precious cultural resource and spiritual wealth, and through ice and snow sports, young people are cultivated to be hardworking, brave, self-improving, persevering, and pioneering.

  Taking the 2022 Beijing Winter Olympics as an opportunity, Jilin City, Jilin Province, fully launched the "Building Dreams of Ice and Snow, Meeting Winter Olympics" Jilin City’s ice and snow sports popularization project for primary and secondary school students, actively guiding students to participate in ice and snow sports, so that every Jilin city Of children have at least one skill in ice and snow sports.

Jilin City has designated the first week of each winter vacation as a "snow vacation". Primary and secondary schools at all levels in the city use the "snow vacation" time to visit the city’s campus ice rinks, ski resorts around Zhuji, Jilin City Ice Sports Center, and Jilin Beishan Four Seasons Cross-Country Ski Hall organized a variety of ice and snow winter camps, ice and snow study activities, let students feel the charm of winter sports in the ice and snow, and stimulated students' interest in learning ice and snow sports.

  In the Lianhuan Lake Hot Spring Scenic Spot in Daqing City, Heilongjiang Province, surrounded by snow, the hot steam is evaporating in the hot spring, the spring water meets the ice and snow, and the mist is filled.

Sun Weifang, who came to Daqing on business from Ningbo, felt the wonder and fun of snow hot spring for the first time.

"Soaking in the hot spring water of more than 40 degrees and watching the snow flying in the sky is really a different kind of experience." Sun Weifang said, next time I will invite friends from the south to Heilongjiang to experience the "two heavens of ice and fire."

  "I didn't expect skiing to make my whole body enthusiastic. I, a southern girl who is afraid of the cold, did not feel cold after exercising for more than an hour in the ice and snow." At the Gongchangling Hot Spring Ski Resort in Liaoning, Zhejiang Hangzhou girl Wu Li happily told reporters. Before I came to the northeast, I imagined hiding in a thick down jacket and shivering. I discovered the benefits of snow sports through the interaction with the ice and snow, and enjoyed the joy of enjoying the snow in the hot springs.

  After nine thousands of miles of freezing in the cold weather, people come to the Northeast Ice and Snow Hot Springs for a vacation. People no longer feel the dying of everything in their hearts, and they feel the vitality bred under the ice and snow during sports.

At the 24th Changchun Ice and Snow Festival held recently, A Dong, the vice governor of Jilin Province, said that during the "14th Five-Year Plan" period, Jilin will continue to promote high-quality tourism recovery and build a four-season tourism province and a world-class ice and snow tourism destination. The new momentum of the ice and snow industry will accelerate the formation of internationally competitive ice and snow tourism products.

Extend the industrial chain and strive to expand the ice and snow industry

  In recent years, Daqing City, Heilongjiang Province has been accelerating the development of the ice and snow tourism industry, combining the two major winter tourism elements of hot springs and ice and snow with various activities and competitions, by creating winter ice and snow festivals, exploring the ice and snow tourism culture, and fully releasing "white snow for silver With the huge potential of "Frozen Man", the ice and snow of "Frozen Man" is gradually turning into a golden mountain and silver mountain, injecting new vitality into urban transformation.

  The ice sculptures are crystal clear and the snow sculptures have distinct levels.

In the clear night, the warm light from the ice lamp gives people unlimited reverie.

The ice and snow not only bring beautiful experience to tourists, but also bring tangible benefits to ordinary people.

Walking into the "First Snow Township" B&B in Mudanjiang, several "snow mushrooms" are dotted in the small courtyard surrounded by the fence.

Liu Mingwen and Liu Qinglin, father and son, are busy greeting guests, and business is booming.

In recent years, as the popularity of Xuexiang has increased, the family has lived a good life by opening a hotel.

"Our two generations of forestry workers are not only witnesses of the transition from logging to the forest zone in Heilongjiang, but also practitioners of'the ice and snow are also the golden mountains and silver mountains'."

  Liaoning ice and snow tourism is led by ice and snow culture, focusing on breaking through ice and snow leisure and vacation, effectively integrating the ice and snow industry with the corresponding downstream industries, gradually expanding and strengthening the ice and snow industry chain, and developing tourism, hot springs, catering, accommodation, health care, culture and other industries. Radiation, to achieve the integration of "food, lodging, travel, shopping and entertainment", launch a variety of ice and snow tourism products, and further enhance the attractiveness of ice and snow tourism.

(Our reporter Liu Yong, Ren Shuang, Zhang Shiying)