It is a genius idea which met a desire of the French, that to have at home a little corner of paradise.

In the 9th episode of "Marques de Famille", the podcast of Europe 1 Studio, in partnership with Harmonie Mutuelle, Elisabeth Assayag tells you the story of Desjoyaux swimming pools, this French SME which has become world No. 1 with Jean-Louis Desjoyaux, the CEO.

In 1966, a French mason-tiler had an original idea for the time.

He decides to dig a swimming pool in the back of his garden.

It is made of reinforced concrete covered with tiling and is 10m long by 5m wide.

Quickly, he made it his specialty.

And in France and abroad, many begin to dream of a swimming pool named after him: Desjoyaux.

In the ninth episode of "Marques de Famille", the new podcast of Europe 1 Studio in partnership with Harmonie Mutuelle, Elisabeth Assayag tells the story of this family business, between success and difficulties.

The co-presenter of La France Bouge on Europe 1 then extends the story by giving the floor to Jean-Louis Desjoyaux, CEO of Desjoyaux swimming pools. 

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How did this family manage to conquer the world of the swimming pool despite serious hard knocks?

And what values ​​does it rely on to continue building the future step by step?

For the CEO of this family business, Desjoyaux swimming pools, it's first and foremost a state of mind: "It's a taste for a job well done, a sense of economy, respect for others. values ​​are simple values, values ​​that we draw and that I draw from my haven of peace in the plain of Forez ".

For him, taking care of his employees is also obvious: "Human capital is at the center of everything", considers Jean-Louis Desjoyaux.

"I have total confidence in my family, of course, but I also trust all of my collaborators, close and less close, I delegate a lot. I listen a lot. And I try to convey my ideas on a daily basis. entrepreneurial values ​​".

"Marques de Famille" is a Europe 1 studio podcast in partnership with Harmonie Mutuelle

Presentation: Elisabeth Assayag

Director: Marc.O Grunfeld

Editorial project manager: Fannie Rascle

Distribution and editing: Clémence Olivier

Graphics: Jérémi Cousin

Director of Europe 1 Studio: Olivier Lendresse