The recent events between the tech giants Apple (Apple) and Facebook (about targeted ads and the new iPhone operating system that warns users about these ads - have caused an increase in tension that has existed for some time between the two companies, the most recent of which was questions about the correctness of Facebook removing the authentication mark from someone. Apple accounts on the social network.

 Privacy violation

Apple CEO Tim Cook gave a slap on the business practices of major tech rivals, during an enthusiastic speech at the privacy conference in Brussels in October 2018.

"Every day, you trade billions of dollars, and make countless decisions, based on what we love and hate, our friends and families, our relationships and our conversations. Our desires, fears, hopes, and dreams. These snippets of data, each one harmless enough on their own, are compiled," Cook said. Carefully synthesized, traded and sold. "

Although it did not mention Facebook by name, it was clear that Mark Zuckerberg's company was one of the targets.

The latter created his empire by gathering its user data to provide the targeted ad system.

Its revenues exceeded $ 20 billion in the last quarter, about 99% of which comes from advertising.

The speech was one in a series of successive punches that Cookie punched Zuckerberg for nearly a decade.

Tensions between Facebook and Apple go back to the beginnings of the iPhone, and seek to control the next wave of computing.

Free services

The war of words, over the past decade, highlights the fundamental difference of opinion between the two giants about how to do business online.

From Facebook's point of view, the Internet is the Wild West, with many competing platforms offering innovative services for free.

You may not pay for it, but you allow your data to be tracked and filled out so that advertisers can display the goods that interest you and want to buy, whatever you browse a website or enter an app.

From Apple's perspective, the internet is just an extension of the personal computing revolution that helped the company get its start in the 1980s, and your phone is the most personal device ever.

And you must know what the companies will do with the information collected through this phone before sharing it.

We believe users should have the choice over the data that is being collected about them and how it's used.

Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first.

pic.twitter.com/UnnAONZ61I

- Tim Cook (@tim_cook) December 17, 2020

IPhone OS is a cause for stress

The war of words culminated in Facebook's two-day media campaign against Apple.

The campaign attacked the imminent change in the iPhone operating system designed to alert you when an app tracks your personal data such as location and browsing history, which companies like Facebook are using to target you with their ads.

And Facebook claimed that Apple's move aims to crush small companies that rely on those ads aimed at reaching their customers over the Internet.

He also warned that Apple's move would force app makers to stop offering free, ad-supported apps to their customers.

Instead, they will have to charge customers with digital subscriptions or other fees.

A picture was drawn for Apple - by Facebook - in the campaign, showing its complete control over the rules of its system, which leads to pressure on small companies and forcing them to enter a paid form, from which Apple will deduct part of its profits.

Facebook provided these messages in newspaper ads, blog posts, social media platforms, and the "Web" site known for its inclusion of small business owners who use Facebook to advertise.

The fact of removing the authentication tag

The reason for this tension was a misunderstanding among followers of the official Apple page on Facebook, when followers noticed that there was no known authentication mark on the page and believed that Facebook had removed the authentication mark.

Facebook revealed the fact that the "Apple" authentication mark was deleted, as it assured the verification unit of the Al-Jazeera network, "Sanad", that the blue authentication mark had not been removed from the Apple page on the most famous website worldwide.

He added in his mailing letter to "Sanad" that the Apple page was not authenticated before the blue mark was removed from it.

The message sent by Facebook to the "Sanad" service (Al Jazeera)