Chinanews.com, December 23. Wang Chenyang, head of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, pointed out on the 23rd that the Ministry of Culture and Tourism has mainly taken the initiative to promote the construction of intangible cultural heritage poverty alleviation employment workshops and foster the leadership in promoting the targeted poverty alleviation of intangible heritage. Four measures are taken in four aspects, including people, promoting product sales, and strengthening publicity and promotion.

Among them, support the construction of intangible cultural heritage poverty alleviation employment workshops in various places to enhance the inheritance and development capacity of poverty-stricken areas. At present, nearly 1,000 intangible cultural heritage poverty alleviation employment workshops have been established in national poverty-stricken counties. These workshops have contributed to the local poverty alleviation. .

  The State Council Information Office held a press conference on the 23rd, inviting relevant officials from the Ministry of Culture and Tourism and the National Development and Reform Commission to introduce the situation of poverty alleviation through culture and tourism, and answer questions from reporters.

A reporter asked a question. Many poor areas are often rich areas of intangible cultural heritage projects such as traditional handicrafts. What measures are there to help poverty alleviation through intangible cultural heritage?

What is the effect now?

  Wang Chenyang said that the Ministry of Culture and Tourism has mainly adopted four measures to promote the construction of intangible cultural heritage poverty alleviation employment workshops, cultivate leaders, promote product sales, and strengthen publicity and promotion in promoting intangible cultural heritage poverty alleviation.

  First, support the construction of intangible cultural heritage poverty alleviation employment workshops in various regions to enhance the inheritance and development capacity of poor areas.

The Ministry of Culture and Tourism adheres to the principle of adapting measures to local conditions and supports local governments to select intangible cultural heritage projects that have a large number of employees, are suitable to drive employment, and have market potential in light of the development of the region, and fully mobilize local government departments, enterprises, colleges, and designers. We will jointly promote the establishment of intangible cultural heritage poverty alleviation employment workshops.

At present, nearly 1,000 intangible cultural heritage poverty alleviation and employment workshops have been set up in national-level poverty-stricken counties. These workshops have contributed to the local poverty alleviation.

  Second, cultivate leaders of intangible cultural heritage poverty alleviation.

To stimulate the endogenous motivation of the poor people to fight poverty, the Ministry of Culture and Tourism will focus on the cultivation of intangible cultural heritage poverty alleviation leaders in its work, increase training, clarify tasks, continue to promote, vigorously promote, and fully mobilize the enthusiasm of the poor , Initiative and creativity.

A group of leaders of intangible cultural heritage poverty alleviation with obvious results in bringing poverty has emerged, showing a good situation of "training one and driving one".

  Third, expand the sales channels of intangible cultural heritage poverty alleviation products and open up the key nodes for intangible cultural heritage to help targeted poverty alleviation.

The Ministry of Culture and Tourism actively mobilizes the enthusiasm of enterprises, e-commerce platforms, industry associations, etc., and makes concerted efforts to help poor areas sell intangible cultural heritage poverty alleviation products, drive poverty alleviation and increase employment income.

  Wang Chenyang introduced that the Ministry of Culture and Tourism has set up special areas for poverty alleviation at major exhibitions such as China Intangible Heritage Expo and China Yiwu Cultural and Tourism Products Trade Expo to support local areas to use traditional festivals and festivals to launch offline in A-level scenic spots, historical and cultural districts, etc. Sales activities, support major e-commerce platforms to hold intangible cultural heritage shopping festivals, and help intangible cultural heritage workshops and related companies to expand sales channels through online and offline integration methods, so that intangible cultural heritage poverty alleviation products can be sold and the poor people Effectively benefit from intangible cultural heritage poverty alleviation.

According to statistics, on the day of the Intangible Cultural Heritage Shopping Festival, the number of orders for intangible cultural heritage products on major platforms exceeded 3 million, over 8 million intangible cultural heritage products were sold, and the transaction amount was nearly 400 million yuan.

  Fourth, strengthen publicity and promotion, and continuously improve the visibility and influence of intangible cultural heritage to help precision poverty alleviation.

In the process of intangible cultural heritage assisting targeted poverty alleviation, the Ministry of Culture and Tourism supports the selection and promotion of "Intangible Cultural Heritage Poverty Alleviation Brand Action and Outstanding Leaders" by launching intangible cultural heritage poverty alleviation themed communication activities, and holds intangible cultural heritage assistance targeted poverty alleviation and rural revitalization forums Activities such as various propaganda and in-depth reports on advanced models of intangible cultural heritage poverty alleviation in various regions, speaking with facts and figures, speaking with the people’s personal feelings, reflecting the people’s sense of gain and happiness, and jointly creating attention in the whole society A good atmosphere for intangible cultural heritage poverty alleviation.

These publicity activities have played an important role in digging in-depth good practice cases of intangible cultural heritage poverty alleviation, publicizing and promoting typical experiences of intangible cultural heritage poverty alleviation, stimulating the cultural self-confidence of the people in poor areas, and widely driving more social forces to participate in the intangible cultural heritage poverty alleviation work. positive effects.

  "In the next step, we will use the construction of intangible cultural heritage workshops as a starting point to consolidate and expand the effective connection between the results of poverty alleviation and rural revitalization, and promote intangible cultural heritage protection and inheritance to play a greater role in the sustainable economic and social development." Wang Chenyang Say.