It is ten meters high and illuminated.

When it was erected on Saturday, neighbors gathered to help and now it will stand as a shining landmark in Sollefteå until after the weekends.

A reasonable question is why?

- Yes, it has been an extremely boring year and we all need to be revived with something that stands out, so when I saw the ad I thought, a shitty big elf, it will be great.

We need one this year.

SVT: If it starts to blow, is it firmly in place?

- Well, we did not use all the anchoring lines when we set it up yesterday, so right now it is a bit three-quarters, but we fix it today, says Henrik Domeij, who is a youth and school priest in Sollefteå parish.

SVT: An unsolicited question to a priest, do you believe in the plot?

- Lol.

Not in the sense that you might put in the question, but as a principle and idea.

It's a nice symbol.