Today is Christmas Jumper Day or in Swedish, the ugly Christmas sweater day.

A trend you could see the beginning of already in the 50's.

The shirt has varied since then, but it cuddled up in the near future after the famous scene in Bridget Jones' diary.

In Morgonstudion, fashion writer Nina Campioni commented on the US trend by saying that nowadays it is usually the case that "the craziest wins" and that people are happy to compete to have the ugliest copy.