Last month, revenues for hotels in Gothenburg decreased by 80 percent compared to the same month last year, and by 57 percent compared with October.
The average loss for hotels in Sweden in November was 74 percent.
- It is an extremely large loss and a direct result of the new restrictions that hit the hotels hard and immediately.
The financial situation is now acute for many hotels, says Visita's CEO Jonas Siljhammar in a press release.
Falls heavily
Kristian Andreasson, chairman of Storhotellgruppen in Gothenburg, thinks he knows why hotels in Gothenburg are hit extra hard:
- In normal cases, Gothenburg is at high levels.
It's Christmas at Liseberg and a lot of other activities here that attract visitors.
A lot has been put down.
If you are at high levels, otherwise it is clear that you fall heavily when something like this happens, he says.
The latest statistics did not surprise him.
He knew it looked bad.
- This second wave has affected the industry very much.
So I'm not surprised.
But when you look at the numbers ... they are scary to see, he states.
Different solutions
Of course, the conditions look different for different hotels, and within the Storhotellgruppen there is a dialogue about the situation and what can be done to slow down the case.
Some hotels have catered to special groups, such as students, and offered long-term accommodation at a lower cost.
- Of course you look at alternatives.
But it is important to consider other things as well, so that you still have security and safety for the employees at the hotels, says Kristian Andreasson.
The employers' organization Visita and Benchmarking Aliance produce the figures every month.
Between March and August, Västra Götaland had 1.6 million guest nights, a decrease of 57 percent compared to 2019.
In the spring, SVT Nyheter Väst was able to tell about the hotel chains' tricks to attract guests - significantly reduced prices and "longstay". Camilla Abrahamsson was one of those who nipped. See more in the clip below:
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Homeless people spend several months in luxury hotels Photo: SVT