Gothenburg follows Stockholm, which already in 2017 introduced guidelines against sexist and racist outdoor advertising.
- We have taken inspiration from Stockholm where it has worked well in recent years.
Posters have been reported and removed, says Stina Svensson (Fi), who has been the driving force behind the motion, which has now been hammered through in the municipal council.
- It is a victory for society.
Everyone should be able to feel welcome on the tram, she adds.
Fogelklou (SD): "Legislation already exists"
The Sweden Democrats and the Alliance voted against the motion, and according to Jörgen Fogelklou (SD), the ban makes no difference.
- We already have Swedish legislation that must be followed, of course you must not advertise, for example, a racist message.
It is incitement against ethnic groups.
In addition, there is the advertising ombudsman who also regulates these things, says Jörgen Fogelklou (SD).
He believes that it is mainly young people who are affected by this type of advertising, but that they have other advertising surfaces online.
According to Fogelklou (SD), the focus should rather be on, for example, casino operations.
But Stina Svensson (Fi) believes that there is a lack of clear legislation against sexist advertising.
- We would like to see a national law, because it does not exist today.
The Transport Board draws up guidelines
What qualifies as sexist and racist advertising by the municipality is not yet clear.
It is the traffic board in Gothenburg that is commissioned to produce guidelines on how the ban should be complied with.
- It is on the traffic committee's table and we hope they get to grips with it as soon as possible, says Stina Svensson (Fi).