display

Nuremberg (dpa) - The Christmas business, which is difficult for many companies because of the Corona crisis, also hits the Christmas decorations supplier Käthe Wohlfahrt hard.

"The loss of sales runs into the millions," said company spokeswoman Felicitas Höptner.

The 300 employees of the family business from Rothenburg ob der Tauber in Middle Franconia are on short-time work, several hundred seasonal workers could not have been hired this year during the Advent season.

Käthe Wohlfahrt usually sells nativity figures, tree decorations and nutcrackers at 60 Christmas markets in Germany.

But these are all canceled.

Höptner said that there was also less going on in the shops because of the distance rules.

Sales over the Internet had increased by 80 percent, but could not even begin to compensate for the losses.

After the cancellation of the Christmas markets, the Christmas mood was simply missing, said the managing director of Lebkuchen-Schmidt in Nuremberg, Jürgen Brandstetter.

"We can feel that fewer people are out and about in the city centers."

display

Brandstetter anticipates a drop in sales in the low seven-digit range in the 140 branches throughout Germany.

At the same time, sales over the Internet and the order hotline have skyrocketed.

Brandstetter now hopes that this can compensate for the decline in sales in the shops.

Information about Lebkuchen-Schmidt

Information about Aachener Printen

Information about Käthe Wohlfahrt