Hop plants grow in a hop plantation in Flanders -

L'Echappée Bière

  • Adopt a hop is the name of the idea launched by Echappée Bière.

  • This northern company offers, for 100 euros, to become the adoptive parent of ten plants of hops that we follow for a year from their birth to their death between hops farm and brewery.

What if you became a adoptive parent of hop plants?

This is the idea of ​​an original Christmas gift proposed by l'Echappée Bière.

For several years, the Lille-based company has been revealing all the secrets of one of the local treasures.

And to go even further, the northern company has even been proposing for a year to adopt hop plants.

Explanations from Aurélie Baguet, co-founder of Echappée Bière.

“It's an experiment that lasts a year during which we follow the growth of ten plants of hops that grow in an organic hop plant in Flanders.

Each month, the adoptive parents receive a newsletter with news of their ten hop plants.

It allows to see it grow and to learn more about this culture which brings bitterness and specific aromas to beer.

It is also a way of promoting our terroir ”.

Visit of a hop plantation and a brewery

Fun and educational, the initiation is also practical.

During the summer, just before the hop harvest, the adoptive parent visits their young in the plot of the hop field in which they grow up.

During a day, we discover on the ground how the hops evolve.

Then, in the fall, head to a northern brewery to say goodbye to its hop plants where it will be possible to watch a beer being made.

At the end of this final experience, parents, separated from their little ones, will be able to console themselves with six beers made with their hops and on which they can personalize their label.

At a cost of 100 euros, this one-year adoption aims to provide an original understanding of all the stages in the life of hops.

“We like the idea that it is long term, that we have to be patient to arrive at the final result”, recognizes Aurélie Baguet.

A lasting gift, from his birth to his tragic demise in beer.

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  • Beer

  • Christmas presents

  • Lille