Macron's interview on Brut seen by seven million young people on social networks

The long interview with Emmanuel Macron organized on Friday by Brut, a first, touched more than seven million young people on social networks, his retransmission on news channels having gathered more than six million viewers, said online media Sunday.

"Thanks to the deployment of a multi-platform device with a Facebook live broadcast on Youtube, Twitter and Twitch, and stories on Instagram and TikTok, the interview with Emmanuel Macron was seen by more than 50% of 15/34 year olds in France ", according to a press release from Brut.

"Over 200,000 comments"

The interview of more than two hours, conducted by journalists Rémy Buisine, Yagmour Cengiz and Thomas Snégaroff, also elicited "more than 200,000 comments", he added.

On Snapchat, where the president engaged in a question-and-answer session, the interview "generated more than 100 million Snaps seen for the same story," Brut says.

A story is an ephemeral format made up of "snaps", short videos of ten seconds or so that the user can spend by pressing the screen of their smartphone to watch the next one.

"A historic audience record" for Brut

Brut thus records "a historic audience record on Snapchat", a social network popular with young people, which claims 16 million daily users and 22 million monthly users in France.

These figures "do not take into account the audience generated by the live rebroadcast of the interview on all the French news channels which gathered more than 6.6 million viewers," the statement said.

Police violence, facies checks, secularism and the place of Islam, aid to youth, "collective" failure on glyphosate, lobbies, candidacy for the presidential election of 2022 ... The president addressed a multitude of subjects there. of the youth.

Launched at the end of 2016 by former pillars of the Canal + universe, Brut, a 100% video media, claims 13 million daily viewers in France.