Icehotel expects to lose approximately 30-40 percent of sales compared to last season.
The decline is due to travel restrictions from abroad and missed conference trips.
But they do not give up and now hope that domestic private tourism will compensate for the business events to some extent.
The number of seasonal employees is also decreasing from 150 to about 60-70 people.
- We estimate that there will be about half of the visitors compared to last winter.
But the ice hotel will be as big as last year, says Malin Franck, CEO of Icehotel.
New for this year is that everyone who has the Instagram app can get a guided tour and see all the rooms.
In the clip, you hear Malin Franck talk about how to do it and her thoughts on construction despite the pandemic