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Frankfurt / Main (dpa / lhe) - What is the exact concept of the first Frankfurt Fashion Week?

And how are the preparations going in times of Corona?

More details are to be announced at a virtual press conference on Wednesday (10:00 a.m.).

Among others, Anita Tillmann, managing director of the organizer Premium Group, the boss of the Frankfurt trade fair, Detlef Braun, and Lord Mayor Peter Feldmann (SPD) are expected.

The first Frankfurt Fashion Week will take place from July 5th to 9th, 2021.

One focus should be on the topics of sustainability and digitization.

In June it became known that Berlin was losing several fashion fairs to Frankfurt.

The premium trade fair, the Seek dealer trade fair, the Neonyt platform and conferences are all moving to the Main.

Frankfurt Fashion Week