Families.Bimbo: the Catalan origin of the humble founder of the most famous bread brand in the world who died with 4,000 million euros
Companies The 76 million that Santiago Sala, owner of Aspitos, invoices, thanks to your children
The Christmas season begins.
Time to dust off the decorations, get a new tree, or shop for Advent calendars.
A custom that is becoming more and more common on Instagram, where influencers show various giant boxes, which include beauty products, exotic teas or gummies.
Like the
popular Haribo bears
that this year, in addition to sweetening the end of the year parties, are celebrating in their own company.
And it is that the well-known candy company
celebrates 100 years
brightening the lives (as its slogan says) of children and adults.
On December 13, 1920,
an entrepreneurial pastry chef named Hans Riegel
- born in 1893, in Friesdorf, Germany - decided to invest
all his savings
and try to fulfill a dream: to
open a pastry shop in Bonn,
which he baptized with an acronym composed of the first letters of his name and those of his city (HAns RIegel BOnn).
According to haribo.com, Riegel
had few resources
to start his company, so he did it with only "a marble tabletop, a stool, a stove, a copper cauldron, a rolling pin and a sack of sugar."
Although the adventurer had the most important thing, the desire, and with great enthusiasm he began to make sweets
in the laundry of an inner courtyard.
See this post on Instagram
A year later,
his wife, Gertrud,
became
Haribo's
first employee
and, according to
Forbes
, also became the
first distributor
of its products.
A service that was first provided
by bicycle
and then, in 1923, with the first
vehicle
that the company bought, thanks to the incredible acceptance of its sweets.
Especially
the gummy bears.
A candy that Riegel invented in 1922,
inspired by the Dancing Bear of the Bonn circus
and that currently, due to its demand, forces the Haribo factories to produce a daily total of
160,000,000 units.
Between 1930 and 1960 the candy company focused on
growing within Germany.
In fact, by 1945, Riegel had already managed to work with
30 employees
and had the intention of internationalizing his company.
A work that, in
1946 - after the death of the founder
- began to develop
his children: Paul and Hans Jr.,
who had been a
prisoner of the
US
Army
in World War II.
Thus, the Riegels made it their main goal to
export gummy bears
and in 1980 they reached America.
In the
United States
, Haribo was all the rage and the Riegels found new sources of inspiration for their knickknacks: children's shows, comics and even video games.
Likewise, according to media such as
The Guardian
, the Riegels have found themselves interested in investing in their company in the US.
Despite this, the entrepreneurs did not want to "sell" Haribo.
"I don't want investors, I don't want stocks, I don't want bonds,"
said Hans Jr. a few years ago, who always had more prominence than his brother
Paul, who passed away in 2009.
According to
Der Spiegel
, Hans Jr. was always the strong man of the company and the visible face that all of Germany knew.
However, he was not very fond of cameras.
He preferred to dedicate himself to
work at the Bonn headquarters
like the rest of his employees.
"I was never a person looking for great performances," he told a news agency in 2013.
On the other hand, Hans II, as his workers called him, also had a broad
interest in education
(he received his doctorate in economics in 1951) and in sports.
What's more, Riegel
helped introduce badminton to Germany
and was even the first president of the German sports association.
Even so, the businessman was also interested in other more superfluous things: such as spending his fortune - valued at more than 2,000 million euros - in
buying cars, going to hunting grounds and traveling by helicopter ...
In his own helicopter.
Although that was not what most attracted the attention of his life, but the fact that
he had no children
and decided to leave Haribo as an inheritance to other relatives:
Paul's children
, who -after the death of their father- had already inherited half of the company.
Hans II
passed away in 2013, following a cardiac arrest
and leaving much of his wealth to a
solidarity organization.
Since then.
his nephew Hans Guido Riegel has taken over the company and, together with his board of directors, has just announced that he
will open the first Haribo factory in the United States.
A decision that, according to Hans Guido, is of great strategic importance.
According to Haribo, the company has, in 2020, 16 factories in 10 countries and
more than 7,000 workers.
But they are not satisfied.
Germans want to continue expanding and, in their own words, continue to bring "shared, unique and special moments" to millions of families around the globe.
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