China News Service, Shaoxing, November 18 (Reporter Xiang Jing) "Taiwan has temperature, mainland has speed; Taiwan has depth, and mainland has breadth." Wang Junping, director of the Cultural and Creative Department of the Cross-Strait Public Affairs Association, has been deeply involved in cross-strait cultural and creative undertakings for many years. Imagine, "The two sides of the strait work together to combine the temperature of Taiwan with the speed of the mainland, and it will surely enable cross-strait cultural and creative industries to enter the world stage."
"The Road to Tang Poetry in East Zhejiang" is a shadow.
Photo by Xiang Jing
From craftsmen to cultural and creative brands, Taiwan's cultural and creative industries started early, with rich business formats, and a complete industrial chain. It is no exaggeration to call them "Leaders in the cultural and creative world".
Over the years, batches of Taiwanese youth have dreamed of the mainland, and the integration of youth, culture, and creativity between the two sides of the strait has continuously promoted the development of cultural and creative undertakings across the strait.
Event scene.
Photo by Xiang Jing
Chinese culture has a long history and is profound and splendid. However, looking at the current situation, many places on the mainland still have limitations in the excavation and activation of culture.
In the face of practical problems such as "the same pattern" in some cultural and creative industries, and even "no one cares about them," many young people in Taiwan believe that cultural and creative industries should not "forget their origins", that is, they must "create with culture."
"Cultural creation should not only be limited to small packaging, it also contains rich elements of life, movies, music, aesthetics, etc." Wang Junping believes that cultural creation should be based on culture, through the craftsmanship of old craftsmen, combined with young Produced by people's creativity.
Taiwanese youth Zhang Xuelin has lived in the mainland for 15 years. In his view, cultural creation is a cultural and creative inheritance that "does not abandon spiritual connotations." "Regardless of Taiwan or the mainland, Chinese culture is a precious spiritual wealth. How to make it authentic Culture makes people understand and accept more through cultural creation, which takes time to settle."
Event scene.
Photo by Xiang Jing
The cultural and creative industries on both sides of the strait share the same cultural genes and different development models.
Among the "harmony without difference", Taiwanese youth also believe that "no emotions, no cultural creation", and cultural creation does not go from "study" to "study", and should not "rely on the old and sell the old", but should break through the young market.
Take the "Road of Tang Poetry in East Zhejiang" as an example. It is a poetic road that runs through many places in Zhejiang. More than 450 poets have left more than 1,500 Tang poems here, which has become a wonder in the history of Chinese poetry.
However, due to its long history, many node cities are a little confused in creating "Poetry Road" cultural creation and cultural tourism.
After Yang Zhengyu, the executive director of the National Taiwan Enterprise Federation Youth Committee, visited some of the scenic spots in the "Road to Tang Poetry in East Zhejiang" for the first time, he expressed his emotions about the beautiful scene of "Poems in Poetry and Poems in Scenery". The industry is full of confidence. "The history of more than a thousand Tang poems is shocking, but if tourists just visit here, it is not conducive to promoting Chinese culture. If you can choose a poem, you can remember it through cultural creativity, even Take it away is a successful cultural creation."
"In the same place, why are young people willing to choose amusement projects and lack interest in historical sites? It is not that the culture is not good, but the way of activation, which is not interesting and interactive." Yang Zhengyu has been focusing on the cultural and creative industries on both sides of the strait for many years and is also very fancy In the mainland's cultural and creative market, "the mainland's cultural and creative industry has a culture and a market. If more efforts are made in interaction and rejuvenation, it will be promising."
In the eyes of young people in Taiwan, cultural and creative creation should not be a cold product, but a piece of object with temperature, emotion, and story. These objects can be seen, touched, and taken away.
Wang Junping gave an example of "The Road of Tang Poetry in Eastern Zhejiang", "This road must not only develop into a'net celebrity check-in point', but also allow tourists to take pictures to have emotions towards this place. Only when emotions are generated can people be willing to spend money and time. Go shopping, experience scenic spots, and even'second pilgrimage'."
"Cultural creation is not a copy, it is a very individual thing." Zhang Xuelin said that from the perspective of cultural and creative products, it is full of character stories and spiritual connotations, and it is more worthy of people to appreciate and cherish.
In order to jointly promote the development of cultural and creative undertakings on both sides of the strait, at the 2020 Cross-Strait Youth Exchange Event held in Shaoxing, Zhejiang, on the Road of Tang Poetry in East Zhejiang, the Cross-Strait (Shaoxing) Youth Creative Alliance was established. There will be more young people in the future. Forces to jointly promote the progress of cross-strait cultural and creative undertakings.
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