China News Service, Shaoxing, November 18th (Reporter Li Dian) On the 18th, the “Poetry Road, Cultural and Creative Cloud Salon” for cross-strait youths was held in Shaoxing, Zhejiang. The youth from Shaoxing and Taiwan explored “Zhejiang” through the “Cloud Connection”. On the Eastern Tang Dynasty Poetry Road", how Wen Chuangye empowers urban development.

Shaoxing series of cultural and creative products.

Li Dianshe

  As another ancient cultural road after the Silk Road and the Ancient Tea Horse Road, the "Zhedong Tang Poetry Road" passes through Hangzhou, Shaoxing, Taizhou and other places, with a total length of nearly 200 kilometers, leaving behind a large number of Chinese poetry, calligraphy, tea ceremony, etc. A gem of traditional culture.

According to textual research, there are 451 poets in "The Poetry of the Tang Dynasty" who have visited the scenic route of the "Road to Tang Poetry in East Zhejiang", among them are Li Bai, Du Fu, Luo Binwang, He Zhizhang and other cultural "big coffees".

Shaoxing related cultural and creative products.

Li Dianshe

  However, how can these essences of Chinese culture be truly integrated into the current daily life, so that the ancient poems that have been memorized in full from an early age show their true charm?

Huadiao wine combined with poetry.

Li Dianshe

  Speaking of this, Shi Zhenhong, general manager of Red Dot Design China from Taiwan, was deeply moved.

From reciting 300 Tang poems to practicing calligraphy and ink painting, Shi Zhenhong's childhood experiences resonated with many people.

"When I was a child, when I was memorizing Tang poetry, it was actually difficult to understand the situation of the poet, but the integration of cultural and tourism provides a new opportunity to make culture no longer just hidden in books, so people have the opportunity to experience the scene."

A cultural and creative product that combines traditional felt hats with Shaoxing characteristic elements.

Li Dianshe

  At the same time, Shi Zhenhong believes that Chinese culture is already rooted in the hearts of many young people on both sides of the strait, and that Chinese culture is an important opportunity for young people on both sides of the strait to create together.

Among them, the transformation and upgrading of cultural entrepreneurship has become a major breakthrough.

"Taiwan has a deep foundation for the development of cultural and creative industries. This is not only due to the profound Chinese cultural heritage that allows cultural entrepreneurs to develop roots, but also that Taiwan has carried out two aspects of the industry from OEM to ODM, to electronic and informatization. The transformation and upgrading of secondary industries." Shi Zhenhong said.

  Take the Ximen Red House, the reception living room in Taipei's West District as an example.

By integrating the cultural and creative market, brand cultivation and space entry, this century-old monument has become an important cultural and creative base in the area.

"With the changes of the times, Ximen Red House has gradually created a novel creative space and successfully transformed into a new highland for the development of cultural and creative industries." Zhao Chuanling, director of Taipei Ximen Red House, who participated in this design, shared his experience through the "Cloud Connection".

  In recent years, many cities in mainland China have also paid more attention to the transformation and upgrading of cultural entrepreneurship.

For example, Shaoxing recently issued the "Three-year Action Plan for Shaoxing Cultural and Creative Corridor", which plans to build a cultural innovation zone with regional characteristics through the construction of 84 major projects in the next three years.

  "Taiwan's cultural and creative industry has a rich format, distinctive cultural IP, and a collection of professional talents, which closely matches the great opportunities for the construction of the Shaoxing Poetry Road Cultural Belt and the development of the cultural and creative industry." The acceleration of development, even exponential effect.

  Based on this, in order to strengthen the cooperation between cross-strait cultural and creative enterprises and young entrepreneurs, the Cross-Strait (Shaoxing) Youth Creative Alliance was unveiled at the event to empower urban development with cross-strait cultural and creative power.

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