Technology company Apple has been sued in Germany and Spain for tracking iPhone users ’web browsing.
Apple has often claimed to protect users ’privacy, but based on the challenge, the company still passes information from users’ iPhones to advertisers that they can use to target advertising, among other things.
The challenge is to create a unique IDFA (Identifier For Advertisers) tracking code for advertising purposes on each iPhone.
- Apple uses codes comparable to cookies on its phones without users' permission.
This is a clear violation of European Union privacy laws, says Stefano Rossetti, a lawyer at Noyb.
The Noyb organization is led by Austrian Max Schrems, who has previously sued and defeated Facebook in various instances for violating privacy laws.
According to Schrems, Facebook, among others, should not transfer data from European users to servers located in the United States.
This is due to data leaks that allow U.S. intelligence services to track information about users of online services operating in the United States.
As a result of lawsuits, the EU court annulled a US-EU data transfer agreement last July.
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