Xinhua News Agency, Taipei, November 11 (Reporters Fu Shuangqi and Wu Jihai) When mainland consumers stayed up all night to empty their shopping carts on online shopping platforms, Taiwanese consumers were not idle either.
Taiwan’s major e-commerce, brand merchants, banks, and even the environmental protection department launched attractive promotions a week ago, pushing up the "Double 11" consumption boom.
Taiwan's local e-commerce platform "Double 11" activities are hot.
Online shopping leader "PChome" (PChome) launched a large-scale cross-border cooperation this year, working with merchants in the fields of telecommunications companies, department stores, restaurants and exhibitions to extend the consumption festival from online to offline, not only opening pop-ups in shopping malls The counter also launched a series of physical promotion activities in the Cultural and Creative Park; another shopping platform momo shopping also opened a cosmetic pop-up store in cooperation with beauty companies and launched similar services to department store counters.
Cai Kaiwen, chief executive of "Internet Home", said that online and offline integration has become a trend. In recent years, "Double 11" events have been cross-border cooperation.
The selling point of the e-commerce platform Yahoo Qimo shopping is the use of augmented reality (AR) technology to "virtual fashion show", using AR and 3D modeling technology to construct virtual and physical integration scenes, so that the goods appear to be displayed in front of consumers; , Also created the MV for the theme song of "Double 11" for the first time.
According to statistics from the online shopping platform Lotte Market, starting from the "Double 11" event at the beginning of this month, the platform's sales performance increased by 20% compared with the same period last year, with food, electronic products and household products most popular.
The popularity of online shopping naturally brings huge business opportunities for online payment.
All major banks in Taiwan have introduced high-value credit card reward programs before Double 11. Consumers make purchases on designated websites at a designated time. After spending a certain amount of money, the highest reward rate can reach 20% to 37%.
Many non-e-commerce brand manufacturers are also targeting the "Double 11" business opportunities. From cosmetics, computer phones to capsule coffee machines, their promotional efforts are not inferior to those of e-commerce.
Interestingly, this year, Taiwan’s environmental protection department has also joined the "Double 11" promotion. Consumers who buy products with environmental protection or carbon reduction signs and organic agricultural products can get 1% reward points. During the shopping festival, the reward points are Increased to 20%.
The Industrial Intelligence Research Institute of the Taiwan Information Industry Association recently conducted a survey on netizens' "11-11 shopping intentions" and found that netizens with shopping intentions increased from 22.4% last year to 40.1% this year, with an average shopping budget of NT$13,500.
According to the survey, the most popular purchases by Taiwanese netizens on "Double 11" are electronic products, followed by daily necessities, clothing accessories, food health and beauty care.
Chen Guanwen, an analyst at the Institute, said that due to the impact of the new crown pneumonia epidemic, Taiwanese consumers have more frequent online shopping, and consumers' familiarity with the "Double 11" period has also steadily increased. "Double 11" in Taiwan is not only an e-commerce platform festival, but also extends to brand monopoly, delivery, housing and supermarkets. In the future, the "Double 11" effect will more quickly and directly affect cross-industry players.