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On November 11th, a large-scale shopping event was held in China.
In the past, this was called Gwanggunje, but nowadays, on November 11th, the number 11 overlapped twice, so in China it is more called the double eleven days.
With 580,000 transactions in one second, it broke the record of online shopping sales again, and it is predicted that 800 million people will shop today alone.
This is Kim Ji-sung, correspondent in Beijing.
<Reporter> This
is the eve of the two eleven shopping event,'SOPs' organized by Alibaba, a Chinese e-commerce company.
Even an American pop star pops up the atmosphere.
Orders were poured at 0 o'clock on November 11, and 30 minutes later, 372.3 billion yuan and our money of 62.6 trillion won were displayed on the electronic board.
[Real-time transaction amount exceeded 372.3 billion yuan.] The
sum of the pre-sale amount starting on November 1st, the transaction amount for the event exceeded KRW 45 trillion last year.
There were also 580,000 transactions per second.
Alibaba expects 800 million people to shop a day today.
In particular, new products appeared online this year as face-to-face sales declined due to the corona crisis.
High-end luxury brands that insisted on selling offline joined in, and even real estate companies jumped into online sales, resulting in 800,000 homes for sale.
It may even cut it down to a maximum of 160 million won.
The so-called'live commerce', in which individuals sell goods through real-time broadcasting, has also established itself as an axis of the Chinese online market.
One person generated hundreds of billions of won in sales a day alone.
Korea ranked third in the overseas purchase rankings as cosmetics and other products were in the limelight.
Through this event, China showed off that the economy is recovering through a huge domestic market despite the corona crisis and the US-China conflict.
(Video coverage: Choi Deok-hyun, Video editing: Oh No-young)