Finns now want to actively help domestic companies to overcome the worst crisis caused by the corona: buy domestic products and support domestic companies.

Many companies are also doing their part.

In Helsinki, for example, many large hotels currently offer hotel accommodation much cheaper than before, as the shortage of customers is severe.

In addition to hotel nights, new ideas have been developed - various package offers with dinners, hotel passports, workspaces for teleworkers and whatever.

New innovations are constantly emerging.

On the other hand, it has caused great wonder how Finnish tourists are treated in some Lapland companies.

Travel giant TUI said on Tuesday that flights from Britain to Finnish Lapland have been canceled towards the end of the year.

The news was received in Lapland with dismay, which is very understandable.

  • Read more: A crushing blow: travel giant TUI cancels all its trips to Lapland for the rest of the year

Some already announced in the summer that they might put whistles in a bag if British and Chinese tourists can’t get there.

What on earth?

So right now, when domestic tourism is at its hottest and companies would have the opportunity to gain a whole new clientele from residents of their own country?

Lapland has already lost an estimated two-thirds of international tourism during the winter season due to the limitations of the corona epidemic, so it could be assumed that Finnish tourists would be treated with a completely new interest.

But for some reason this has not completely happened.

The pricing policy of many companies is still the same as before the crown - and for Finns, prices often appear cheekily high.

Companies that offer expensive programming services in particular are now in trouble.

Program services include various dog, reindeer and snowmobile safaris, as well as snowshoe, northern lights and other nature trips, some of which, of course, have high fixed business costs.

In Lapland, for example, there are an estimated 5,000 to 8,000 sled dogs with food costs of tens of thousands of euros.

A dog sled trip for a family of four costs at least 250 euros per hour. Photo: Silva Laakso

But it is clear that a Finn is not ready to pay many hundreds of euros for a husky ride or seeing Santa Claus.

In Levi, for example, meeting Santa Claus would cost a family of four normally 300 euros.

That’s a lot of it, when Santa can also meet for free at almost every mall and market event.

Instead, a Finn could visit the same familiar Lapland destination for several years in a row and use different services if he or she were satisfied with the price-quality ratio of the companies.

Wealthy British tourists visit Finland once, so you can ask them almost anything - and they seem to be willing to pay as well.

The families I talked to on the Levi ski slope last winter said they would pay more than a thousand euros per person for a two-day trip.

The package included flights, husky, reindeer and snowmobile rides and overnight stays.

Lapland's program services also include snowshoeing.

Prices vary depending on the ancillary services provided by the companies.Photo: Silva Laakso

A Finn, for whom Lapland is not an equally exotic place at all, hardly wants to pay more tons for two days, if at least the same money would normally reach Thailand for two weeks.

But despair must not sink.

It has been understood, for example, by Finnair, which has lowered its prices and offered flights to Lapland at a lower price than before.

In addition, Aurinkomatkat, a member of Finnair, began selling package holidays to Lapland in the autumn.

Finnair has also understood an important niche: make an attractive offer to the target group, which is the only possible target group in this situation.

Although Finnair, like other airlines, is in trouble, it does not think in the same way as many companies in Lapland: it exploits the price of exploitation from customers or does not sell it at all.

Every Finn should have the opportunity to travel in their home country within reasonable prices. Photo: Silva Laakso

It would now be very important for Lapland's tourism that prices be normalized so that Finns can enjoy the snow, the magnificent mountain scenery and, above all, high-quality domestic service.

A basic trip to Lapland with cottage rentals and ski tickets is still quite reasonable for a Finnish tourist's wallet, but Finns are not willing to pay for special and luxury services at current prices.

The CEO of Lapland Hotels has announced that Finnish tourists save only 15 percent of Lapland's tourism, because Finns' holidays are only scheduled around Christmas, ski holidays and Easter, and they do not use ancillary services in the same way as foreigners.

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I believe they would also be used if prices were calculated to be wallet-resistant.

Everyone understands that there is a brisk increase in prices in Lapland if prices are more than half as high as in the capital.

For example, in Levi, a night in a double glass igloo or villa costs at least 500–800 euros / night in November-December.

At the same time, a five-star hotel night in a luxury hotel in Kämp, Helsinki, costs 230–300 euros, although suite prices are clearly higher.

Levi's glass igloos are popular with wealthy foreign tourists, but now there would also be room for Finns if the prices were suitable for Finnish tourists. Photo: Martti Kainulainen

However, Kämp also offers various package offers, so that even an ordinary pet can have a taste of a piece of luxury.

I would like this same spirit in Lapland as well: new ideas and innovations - even outside the best season, so that tourists can find their way to Lapland throughout the year.

The use of Finnish tourists' money is different from that of rich British and Chinese tourists.

Lapland must not just be a place for the super-rich, because then it will lose what is best in Lapland: magnificent nature and closeness to nature, which must be accessible to everyone - even after a pandemic.

This moment is at least a good time to try that if prices were to fall, demand could increase, and through that, business would stay afloat even in difficult times.

EUR 700 million of Lapland's tourism has already been burned this winter.

With the current flight prices, Finns would be happy to leave for Lapland and help tourists in distress in Lapland, as long as their own purse lasts.

It is hoped that domestic tourism would be possible for as many people as possible, because now if ever it is important not only for tourism companies, but also for the Finnish people.

Tourism always widens and invigorates!