China Alibaba Group "Single's Day" transaction amount about 7.9 trillion yen November 12, 5:29
In China, on the 11th, which is called "Single's Day", a large-scale discount sale was held by Internet mail order companies, and the largest Alibaba Group has combined the sale amount of this year with the sale that was done ahead of schedule. Announced that it amounted to about 7.9 trillion yen in Japanese yen.
In China, November 11th is called "Single's Day" because the number "1", which means single, is lined up, and online shopping companies carry out large-scale discount sales every year.
Of these, the largest Alibaba Group has been selling for 3 days from November 1st, ahead of schedule, in order to avoid concentration of orders in one day, and as a result, the transaction amount for 11 days until 11th Announced that it was 498.2 billion yuan, or about 7.9 trillion yen in Japanese yen.
Last year's transaction amount was more than 4 trillion yen on a single day, which was a significant increase due to the extension of the period.
In addition, JD.com, the second largest in the industry, also announced that the transaction value from the 1st to the 11th of this month amounted to about 4.3 trillion yen.
Behind the increase in transaction value is the increase in so-called "nest-filled consumption" due to the influence of the new coronavirus, and the fact that people who lost the opportunity to shop due to being unable to travel abroad used online shopping. It seems that.
While the Chinese government has set a goal of expanding domestic demand, this year's "Single's Day" once again shows the good performance of online shopping in China.