(The 3rd CIIE) How strong is the staying power? "Brand Effect" at CIIE highlights potential influence
China News Service, Shanghai, November 10th (Reporter Li Xiaoyu) Chinese people often say "three years old look older."
The China International Import Expo has just turned three years old this year, but it has shown strong stamina for high-level development.
This stamina stems from the fact that the CIIE has grown into a global trade event, and the brand effect has become increasingly prominent.
With the rebound of the epidemic in many countries, this year's CIIE still attracted a large number of "repeat customers", and dozens of global giants participated for the first time, fully demonstrating the attractiveness of the CIIE.
Many multinational companies mentioned the "enterprise effect" in interviews with reporters from China News Agency.
Yin Zheng, Executive Vice President of Schneider Electric Global and President of China, said that in the three years since the CIIE has been held, the spillover effect has become greater and greater, and the company's participation in the exhibition has also increased.
At the second CIIE last year, Schneider Electric’s contract volume increased by 20% over the first one, and this year it has increased by more than 50% over last year.
Sun Jue, managing director of Swarovski Crystal Business Greater China, also said that the reason why the company participated for the first time this year was because "we have witnessed the increasing influence of CIIE in the past two years" and become a global trading partner for exchanges and cooperation. High-quality platform.
Under this circumstance, Swarovski hopes to use the platform of the CIIE to enhance Chinese consumers' understanding of the brand and achieve greater development in the Chinese market.
At present, a group of companies have directly signed up to participate in the next three CIIEs.
As more and more Fortune 500 companies and industry leaders join, the brand effect of the CIIE will be further amplified and embark on a virtuous circle.
This stamina is derived from the function of the CIIE not only to boost trade, but to integrate four platforms of international procurement, investment promotion, cultural exchanges, and open cooperation, and become an international public product shared globally.
During the current CIIE, buyers were busy "sweeping goods" and introducing new high-quality goods and services into China; exhibitors were busy signing cooperation agreements to jointly develop new markets; think tank experts focused on automobiles in various forums The development trends in areas such as, smart medical care, and cross-border trade have expressed their opinions, setting off one "brainstorm" after another.
Shi Jianxun, director of the Institute of Finance and Economics of Tongji University, said that the CIIE not only provides opportunities for products and services from various countries to enter the Chinese market, but also helps stimulate corporate innovation vitality, boosts market confidence, stabilizes the industrial chain and supply chain, and promotes the world. Economic recovery is of great significance.
This stamina, in the final analysis, stems from China's determination to expand its opening up and its continuous pace.
Since the beginning of this year, despite the upsurge of unilateralism and protectionism under the epidemic, economic globalization has encountered a "returning wave". Not only has the pace of China's opening up have not slowed down, but has accelerated.
From the formal implementation of the Foreign Investment Law and its regulations, to the continued reduction of the negative list of foreign investment access, and the complete cancellation of the approval and filing of foreign companies in the commercial sector; from the beginning of the Hainan Free Trade Port to the establishment of three new free trade zones, China’s opening up field is further Expansion, the level of openness has also continued to improve.
At the CIIE, China reiterated its unswerving expansion of opening-up, and proposed a series of comprehensive opening-up measures, including the introduction of a negative list of cross-border trade in services, compression of the "China’s Catalog of Technologies Prohibited and Restricted from Imports", and improved open and transparent Foreign-related legal system, strengthen intellectual property protection, etc.
Since its inception, the CIIE has been China's high-level open platform.
As long as China's opening-up process continues, the CIIE will have the "source of water" to maintain its stamina.
At present, the world economy is still sluggish, and hedging the impact of the epidemic requires creating opportunities in opening up and solving problems in cooperation.
The CIIE has sufficient potential for development and the continuous release of its potential. It will not only contribute to the high-quality development of China's economy, but will also inject new growth points into the global economy.
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