(The 3rd CIIE) How big is the platform? "Cloud" Helps Create "Never Closing" CIIE
China News Service, Beijing, November 10 (Reporter Wang Qingkai) "Cloud Signing", "Cloud Live", "Cloud Participation", "Cloud Interview"... The third CIIE successfully concluded on the 10th. Compared with the previous two sessions, "Cloud" has become a major feature of this CIIE.
The platform of this year's CIIE is actually even bigger: some activities have been moved from offline to "on the cloud", which has become an innovation of the CIIE and a model of a global expo under the epidemic.
As an international procurement platform, investment promotion platform, people-to-people exchange platform and open cooperation platform, multi-party data shows that the role played by this CIIE has not diminished due to the impact of the epidemic.
Among them, the "cloud" has contributed a lot.
At the time of this year's CIIE, the "cloud signing" model was widely praised by global companies.
Wei Shujie, President and Chairman of Michelin Group China, said that the implementation of the "cloud signing" model during the epidemic has been praised by the registered companies, which reflects the "wisdom and sincerity of the organizers" and also shows that the Chinese economy "real gold is not afraid of fire." .
Through the “cloud signing” model, as early as February, when the epidemic in China was the worst, the area of contracted exhibitions exceeded 50%.
More than 1,000 exhibitors have signed up, and the progress of exhibition recruitment during the same period is faster than the previous two sessions.
This progress has convinced global companies that China is capable of overcoming risks and challenges and that the economy is more resilient.
On November 4, the third CIIE arrived as scheduled, and the leaders of many countries and the heads of world organizations gave a speech.
The CIIE has also become one of the few international events held offline this year.
China's holding of this global trade event as scheduled under the premise of ensuring the safety of epidemic prevention reflects China's sincere desire to share market opportunities with the world and promote the recovery of the world economy.
Official data show that the total exhibition area of the third CIIE is nearly 360,000 square meters, which is nearly 30,000 square meters larger than the previous one. Exhibitors from many countries and regions brought a large number of new products, new technologies, and new services for the first time. Exhibition, 101 supporting activities were held, nearly 400,000 professional visitors registered and more than 3,000 domestic and foreign reporters signed up for interviews.
Offline exhibitions are in full swing, and "on the cloud" is also in full swing.
When the world's eyes focused on China, a cloud exhibition named "Shanghai" was first launched in the CIIE News Center, presenting the beauty of Shanghai directly through nearly 200 photographic works.
The "Shanghai" cloud exhibition was also presented on platforms such as the CIIE Online News Center, creating a "never ending" Shanghai city image exhibition hall.
"Buy, buy and buy" is one of the most indispensable parts of the CIIE. What if I want to visit the CIIE to eat delicious food and buy imported food, but I have no chance to enter?
The "cloud live broadcast" and "cloud shopping" launched by e-commerce platforms this year have enabled the CIIE to benefit more "foodies".
On November 7, the new e-commerce platform Pinduoduo teamed up with representatives of participating countries of the 3rd CIIE to launch the "Cloud Shopping" live broadcast event, moving the "10 billion subsidy" live broadcast room into the Expo site, and 500,000 netizens followed The lens appreciates the global cuisine, and realizes the "cloud shopping and cloud fight" Expo food.
“Denmark’s pork and dairy products are world-famous, thanks to our high-level food safety supervision system.” As soon as he entered the live broadcast room, Lin Lang, Consul General of the Kingdom of Denmark in Shanghai, couldn’t wait to introduce Denmark’s most proud gourmet products. .
The “cloud live broadcast” eventually led to a 180% increase in the global purchase transaction volume of Pinduoduo, the sales of Danish cookies and jams doubled, and Scotch whisky attracted netizens to buy.
The series of “cloud live broadcast” activities of the CIIE helped food and agricultural products exhibitors to accurately connect with domestic buyers and consumers including member companies, expand sales channels, and allow more consumers to watch the exhibition on mobile phones and enjoy the “One "Key generation" imported food.
The large-scale trade and investment matchmaking fair at the CIIE also provided 674 exhibitors and 1351 buyers with professional services through the “cloud assistance” method combining offline and online, and reached 861 cooperation intentions.
According to Bai Ming, deputy director of the International Market Research Institute of the Chinese Ministry of Commerce, the "Cloud on the Cloud" has a dual meaning: on the one hand, the "Cloud on the Cloud" has expanded the influence of the CIIE, which is wider than the face to face presentation , High efficiency; On the other hand, in the global epidemic situation, "cloud" promotion can effectively prevent the spread of the epidemic.
"In fact, the first CIIE established a '6 days + 365 days' one-stop trading service platform, and this CIIE has gone further."
With the help of the “cloud”, although the global new crown pneumonia epidemic is still spreading, the willingness of all parties to cooperate at the third CIIE has not diminished. On a one-year basis, the cumulative intention of the transaction is 72.62 billion US dollars, an increase of 2.1% over the previous session. .
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