(The 3rd CIIE) Observation of CIIE: Helping "Double Cycle" Chinese and Foreign Enterprises Borrow the CIIE to Expand the Circle of Friends

　　China News Service, November 9th (Reporter Wang Qingkai) The three consecutive years of CIIE have become a vane for global enterprises to insight into industry trends.

The CIIE will turn exhibits into commodities and exhibitors into investors. It has become the four major platforms for international procurement, investment promotion, cultural exchanges, and open cooperation, and it has become an international public product shared globally.

　　With the continuous impact of the new crown pneumonia epidemic, most exhibitions around the world may be postponed or cancelled.

The third CIIE, as scheduled, has become a “meeting event that Chinese and foreign companies must seize” to expand their circle of friends.

A grand event to expand the circle of friends

　　The companies participating in the CIIE "have their own thoughts": some foreign companies are seeking to use the CIIE to expand their market in China and the global "circle of friends"; some domestic companies are trying to borrow the CIIE to promote the goals of "global buying" and "global selling" ; Many companies use the CIIE as a "weathervane" to observe the industry and the market.

　　The current CIIE has become a grand event for foreign companies to expand their "circle of friends".

At the CIIE, Bayer, a world-renowned pharmaceutical company, held a signing ceremony with many Chinese companies such as Shanghai Pharmaceuticals Holdings and Sinopharm Group.

Only Bayer's imaging diagnosis business unit signed the cooperation intention of 2021 with Sinopharm Group and its affiliated companies, which reached 380 million yuan.

　　Cooperative products include Bayer's star exhibits at this CIIE, the world's first intelligent magnetic resonance high-pressure contrast injection system, Medrad MRXperion, CT high-pressure injection system StellantD-CE smart version series and other products and consumables.

　　Of course, Bayer's "ambition" for the CIIE is not only to sell products, but also hopes to use the CIIE to boost its localization process in China.

In response to the Chinese people’s demand for more refined health consumer products, Bayer also launched strategic cooperation with Jiangnan University and other institutions at the CIIE to seek precise insights, develop and produce products more suitable for Chinese consumers, and further improve the accessibility of innovative products To enhance local innovation and collaboration.

Yuntianhua Group, a leading foreign trade enterprise in Yunnan Province, signed contracts with 11 foreign businessmen from the United States, Japan, Sweden, Canada and other countries at the CIIE. The total amount reached 1.26 billion US dollars, an increase of 15.9% over the previous session.

Photo courtesy of the organizer

Promote the "Global Buy" and "Global Sell" event

　　This CIIE has become a grand event for Chinese companies to promote the goals of "Global Buying" and "Global Selling".

As a leading foreign trade enterprise in Yunnan Province, Yuntianhua Group Co., Ltd. has signed a total of US$1.26 billion at this CIIE, an increase of 15.9% over the previous one.

　　With the help of the CIIE, Yuntianhua has expanded its "circle of friends" to more countries, and signed contracts with 11 foreign businessmen from the United States, Japan, Sweden, Canada and other countries, including manufacturers and world-class traders. Large-scale "Global Buying" and "Global Selling".

　　Taking imported soybeans as an example, at this CIIE, the import soybean traders that signed contracts with Yuntianhua included the world’s top 500 grain merchants and other Fortune 500 customers. Compared with the previous two CIIEs, Yuntianhua’s signing The continuous increase in execution has laid a solid foundation for Yuntianhua's import business.

　　Yuntianhua’s customer representative and Minister of Nutritional Agriculture of Mitsui & Co., Ltd. (Shanghai) Trading Co., Ltd. said that with the help of the CIIE, the two parties have been adhering to a mutually beneficial and win-win cooperation attitude for many years. Develop, grow, and upgrade.

　　Kong Fu'an, deputy director of the China International Import Expo Bureau, revealed on the 8th that a total of 674 exhibitors and 1351 buyers from 64 countries participated in the 3rd China International Import Expo online and offline, and 861 cooperation intentions have been reached.

A grand event for insight into market trends

　　This year's CIIE is also a grand event for global companies to observe market trends.

The three consecutive CIIEs have become a platform for Chinese and foreign companies to gain insights into the new trends of the Chinese market and global industry indicators.

　　Official data show that hundreds of new products, new technologies, and new services will have their world premieres, Asian debuts, and China debuts at this CIIE, of which more than half of the world premieres.

　　In recent years, Chinese people have paid more attention to green consumption, and the CIIE has continued to advocate "innovation" and "green".

This makes "green" and "sustainable" the vane of furniture and household products consumption.

　　By observing and judging the market and industry trends displayed at the second CIIE, IKEA, the world's leading furniture and household goods retailer, will further focus on green and sustainable development in its exhibits at this CIIE and become the current progress. Green development partner of the Expo.

　　The IKEA CIIE booth has built a whole set of living space "Sustainable Home" with sustainable living as its core concept.

It also debuted vegetable protein meatballs, using sustainable raw materials, and its climate footprint is only 4% of traditional meatballs.

　　Anna Kurija, President and Chief Sustainability Officer of IKEA China, said that the sudden new crown pneumonia epidemic has caused people to rethink the relationship between humans and nature, and sustainable development has demonstrated vigorous vitality.

IKEA hopes to help Chinese consumers lead a green and sustainable life by continuously deepening its efforts in sustainable development, and look forward to a better future with Chinese society.

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