China News Service, Beijing, November 8th (Reporter Li Yanan) At present, the incidence of digestive diseases, especially stomach diseases, is still high in China, and Internet-related scientific knowledge is mixed.
In this context, the Gastroenterology Group (hereinafter referred to as the "Gastroenterology Group") of the Chinese Medical Science Popularization Branch of the Chinese Medical Science Association, under the guidance of the Chinese Medical Doctor Association and initiated by Li Jingnan, deputy director of the Gastroenterology Department of Peking Union Medical College Hospital, was recently established in Beijing.
The Gastroenterology Group consists of 44 authoritative experts in the field of digestive diseases as the main force, aiming to popularize the knowledge of digestive diseases in China and increase its awareness and diagnosis and treatment rates.
According to reports, according to epidemiological surveys, the incidence of digestive diseases, especially stomach diseases, is still high in China, with approximately one in two adults suffering from chronic gastritis.
However, in stark contrast to its high incidence, the disease awareness and consultation rates of gastric diseases are low.
"The Gastroenterology Group will focus on realizing popular science, raising public awareness and importance of diseases, realizing early recognition, early diagnosis, and early treatment of digestive tract diseases. "Digestive Diseases Science Popularization and Health White Paper" and other projects." Li Jingnan said, "In recent years, the rapid development of the Internet has provided new channels and camps for disease popularization. The Gastroenterology Group is committed to becoming the best science popularization among the various groups of the Medical Association. Group, through emerging Internet channels to do more effective science popularization work, so that popular science doctors can better understand the needs of the public, and continuously improve the effectiveness of popular science work. With the implementation of various development projects and support plans, the digestive science team will improve the level of popularization of digestive diseases. And the diagnosis and treatment rate, etc., to benefit more people."
With the progress of the times, people's demand for health is increasing rapidly.
However, with the rise of social software and other communication methods, some "pseudo-scientific" health knowledge has also grown and spread, and the mixture of fish and eyes makes it difficult to distinguish the authenticity.
Therefore, how to obtain authoritative health science knowledge and meet public health needs is a problem that needs to be solved urgently.
"This also shows the necessity and importance of the white paper compilation work." Li Jingnan introduced, "As the first project of the digestive science group, all the science content in the white paper is compiled by authoritative experts with rich clinical experience in the digestive science group. In order to ensure the scientific rigor of the content, through the original and clear source of medical science, the people can obtain authoritative health knowledge, so as to increase the awareness and attention of digestive diseases, thereby improving the status quo of low diagnosis and treatment rates of digestive diseases."
It is reported that this white paper focuses on three parts: gastritis, gastric mucosal injury, peptic ulcers, reflux esophagitis, diarrhea, constipation and other common digestive diseases: definition overview, symptom identification, commonly used family digestive drugs, and empirical treatment methods. The content guides the public in the whole process of disease management from digestive disease recognition to identification and diagnosis, and then to treatment, and raises the public's attention and scientific understanding of digestive diseases, emphasizing the concept of "early recognition, early treatment, and early benefit".
Chen Shengliang, deputy administrative director of the Department of Gastroenterology, Renji Hospital, Shanghai Jiaotong University School of Medicine, emphasized: "As we all know, the content of medical knowledge is very boring. This is the fundamental reason why the public is more willing to read and believe in easy-to-understand pseudo-scientific articles. The white paper compiled by the Digestive Science Group is a practical reading for ordinary people. The content will reduce the difficulty of disease knowledge, and spread the most authoritative and scientific knowledge of digestive diseases in a more accessible language, which is convenient for the public to understand and use, and teach the public about diseases. Self-recognition and active home-based empirical treatment methods."
On how to carry out effective health science popularization, Chen Shengliang talked about three aspects: First, we must establish a correct understanding of the concept of popular science.
Popular science is the "insiders" (doctors) clarifying scientific issues to the "outsiders" (the public). Unlike academic exchanges and casual ridicule, it is a "feeling" of talent, interest and scientific training.
Secondly, "scientificity" is the life of popular science. No evidence, no conclusion, no explanation, no understanding, and no action.
Third, letting the audience understand is the first priority of science popularization. It is necessary to fully understand the needs and concerns of the audience in a "targeted" manner like doing academic research, and to say what consumers can understand, and implement it at the "operational level" .
Therefore, the comprehensive promotion of team science popularization, mass popularization of science popularization, and young doctors' popularization of science and other forms will be more effective.
In the context of the continuous development of mobile Internet, big data, cloud computing and other technologies, Internet medical treatment has now become one of the important ways for the public and patients to obtain medical services. In particular, the epidemic has accelerated the public’s use and awareness of the Internet, prompting the Internet Significant increase in the number of people buying medicines and inquiring about.
In this regard, Chen Shengliang believes that Internet thinking is worth learning and reference for doctors. It can really help doctors, break industry closures, and spread knowledge to more audiences.
Doctors are at the core of the promotion of Internet medical care, promote a virtuous circle of the Internet medical industry, and help patients obtain more convenient and high-quality medical services.
Where the patient is, where science is going, doctors should have Internet thinking and use Internet channels and social media to maximize the radiation and influence of science.
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