Promote nearly 500,000 jobs


  Intangible cultural heritage poverty alleviation makes life more rushing (new data and new highlights)

  By learning a craft, the whole family can hope to get rid of poverty and become rich.

Intangible cultural heritage of traditional crafts, including paper-cutting, embroidery, painting, metal forging, building construction, etc., has the effect of driving urban and rural employment, promoting poverty alleviation and increasing income.

Since July 2018, the Ministry of Culture and Tourism has supported local construction of intangible cultural heritage poverty alleviation employment workshops. Up to now, more than 2,000 have been built across the country, which has driven local people out of poverty and increased income.

  ——Give people strength: Bring nearly 500,000 people to employment and help more than 200,000 poor households get rid of poverty.

  "I feel like I am full of energy now!"-In the past few years, I have learned Linxia brick carving craftsmanship in the Intangible Cultural Heritage Poverty Alleviation and Employment Workshop. Zhang Hongjie, a poor household in Linxia Hui Autonomous Prefecture, Gansu, is full of energy.

Many local people have achieved stable employment in the workshop, with an average monthly income of more than 4,000 yuan.

  The lack of a skill is usually an important factor that restricts the poverty-stricken households from getting rid of poverty and increasing their income.

In fact, ethnic areas and poverty-stricken areas are often rich in traditional crafts. The distinctive features and numerous intangible cultural heritage resources are the advantages here.

  Don't have food to guard the resources?

No, let resources become assets!

The Ministry of Culture and Tourism and the Poverty Alleviation Office of the State Council support the establishment of intangible cultural heritage poverty alleviation employment workshops. The aim is to find ways to enable poor households to master local traditional crafts and possess a skill, so that the fathers and villagers can rely on their own hands to work at home and get rid of poverty.

  Statistics show that up to now, intangible cultural heritage poverty alleviation and employment workshops in various regions have led to more than 2,200 projects, drove nearly 500,000 jobs, and helped more than 200,000 poor households achieve poverty alleviation.

  -Give people confidence: not only rich pockets, but also rich heads.

  Located in the deep mountains, Miaiao Village, Xijiang Town, Leishan County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou, has built intangible cultural heritage poverty alleviation and employment workshops in recent years, and the development of silverware forging and intangible cultural heritage tourism has been booming.

However, due to the impact of the epidemic at the beginning of the year, the number of tourists decreased and silver jewelry was unsalable.

  Good news came in June. In order to solve the sales problems of intangible cultural heritage products and effectively expand consumption, with the support of the Ministry of Culture and Tourism, the Ministry of Commerce, and the State Council’s Poverty Alleviation Office, several major e-commerce platforms jointly organized the "Intangible Cultural Heritage Shopping Festival". Relevant units, enterprises and intangible cultural heritage poverty alleviation and employment workshops carry out sales activities on various platforms.

  Silversmith Pan Shixue was very excited about the "Intangible Cultural Heritage Shopping Festival" this time. He received e-commerce knowledge training and saw the huge potential of online sales.

He said, "The Miao silver jewelry in our remote areas is directly connected to urban consumption, and the sales channels are smoother. We are confident in future development!"

  In the intangible cultural heritage poverty alleviation employment workshops across my country, various relevant departments have organized extensive training on traditional crafts to improve the villagers’ product production capabilities, design and development capabilities, and market development capabilities; various departments actively organize various intangible cultural heritage poverty alleviation employment workshop products Display and exhibition activities, organize non-heritage poverty alleviation and employment workshop products to enter various scenic spots, scenic spots and public service places, and increase online and offline publicity and marketing...

  Relying on the intangible cultural heritage poverty alleviation employment workshop, the "hematopoietic" poverty alleviation of intangible cultural heritage poverty alleviation not only teaches the villagers a skill, but also broadens their horizons and opens their minds. It is not only rich in pockets, but also rich in brains.

  —— Give people a run: Attract young people and rejuvenate.

  Villager Mu Shuping lives in Sanshipu Village, Yuntian Town, Longxi County, Gansu Province.

Before, going out to work was the main channel for local poor households to increase their income. Mu Shuping and her husband both went out to work.

  Later, the Longxi Embroidery Intangible Heritage Poverty Alleviation and Employment Workshop was established in the village. Mou Shuping and more than 20 other women were trained to become members of the workshop.

  Passing on crafts, earning money, but also guarding the baby and taking care of the home, not only materially helps the fathers and villagers to get rid of poverty and become rich, but also culturally beneficial to the continuation of traditional craftsmanship.

  "Embroidery can make money. Children and old people are happy. The village is more lively and energetic." In Huayuan County, Hunan Province, many women who worked outside came back and walked into the workshop. , "It's so great that work and family are both right!"

  The revitalization of the countryside cannot be separated from young people and cultural revitalization.

The gratifying changes brought about by intangible cultural heritage poverty alleviation have attracted young people to return to their hometowns and injected cultural nourishment into rural revitalization.

The vigorous and hopeful countryside is getting better and better.

  Our reporter Zheng Haiou