Speakers: The pandemic has forced the creation of new tools for disseminating and providing information
"One Ifra": There is no place for scant and insincere media in the era of "Corona"
Participants spoke about the methods they used to be able to continue presenting and spreading their news during the escalation of the pandemic.
From the source
Ahmed Al Hammadi: Transparency and credibility in dealing with information and the way it is disseminated is a definite matter, and the only factor for survival.
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Participants in the sessions of the World Association of Newspapers and News Publishers (Onefra) conference, which started its work yesterday, confirmed that the current era, which is witnessing developments at various levels, as a result of the new economic, social and health conditions imposed by the Corona pandemic, did not leave a place for scant information, or Inferior journalism, as it imposed the innovation and adaptation of new tools in publishing and presenting information, and most importantly of all, it reaffirmed that adherence to the quality of content, credibility of information, and the need for protection and regulation laws, has become more imperative than ever.
The work of the 15th session of the World Association of Newspapers and News Publishers (WANFRA) conference was held for the first time through virtual communication platforms, completing a set of discussions, solutions and proposals that the participants put annually on the conference table, to discuss the future of media publishing, paper journalism and the features of traditional media in light of a group One of the challenges that it has faced for several years, which culminated this year in what is unprecedented in the spread of the Corona pandemic, which imposed a reduction in dealing with any type of paper, including newspaper papers, for fear of the transmission of the "Covid-19" virus, and also obstructed journalistic work. In the field, to a large extent, for several months, as part of the precautionary divergence measures, at a time when there was an urgent need around the clock to provide correct and quick information on the developments in the situation and the spread of the disease that attacked all countries of the world at the same time.
The participants talked about the challenges they faced during this year, and the methods they used to be able to continue presenting and publishing their news during the escalation of the pandemic. A number of technical solutions and tools were proposed by some search engines and platforms, such as Google, to help publishers develop Their work.
The Executive Director of the Publishing Sector at Dubai Media Corporation, Ahmed Al Hammadi, reviewed the Foundation's experience in order to be able to maintain the participation and volume of followers during the crisis, during a joint session with the director of the Olayan Group, Muhammad Al-Olayan.
Al-Hammadi added that the rapid technological development, which coincides with the successive events that plague the world, takes us to places that we do not know and cannot expect, but he inevitably confirms that transparency and credibility in dealing with information and the way it is disseminated is decisive, and the only factor for survival.
Al Hammadi addressed the tools used by the Dubai Media Corporation to maintain the level of followers and readers, pointing to the increase in the rate of follow-up in unprecedented numbers during the crisis, and the replacement of the daily paper copy with a digital version, which arrives daily for free to the followers, which enabled them to access the paper newspapers through a digital version. Synonymous.
He referred to the Foundation’s decision to stay ahead of time during the Corona pandemic by testing a set of digital solutions, as the UAE tends over the next few years to be a country and institutions without papers, stressing the need to research and develop new methods of paper and digital publishing.
Al-Hammadi stressed that the Foundation was keen and will continue its keenness to meet the needs and desires of its followers from the "influential and important" readers, who are distinguished by a special media taste, along with all other groups of readers, in conjunction with working to keep pace with the times and human needs, in light of the many variables that are It has occurred, whether during this year or over the past few years.
For his part, Muhammad Al-Olayan said that there is no longer a place in the current era for unprofessional or low-level journalism, as the circumstances resulting from the spread of the pandemic, and the consequences that followed in all the professional and economic sectors, imposed the need to rely on large data for information in the collection, analysis and intensification of content. In the media, to attract and retain followers, this requires the skills and professional capabilities of experienced journalists working in credible media institutions, and decides the necessity of investing in a regulatory and legal infrastructure that protects media content. The editor-in-chief of The Straits Times & SPH, Warren Fernandes, presented a set of initiatives and projects that It was implemented by the Foundation in the difficult circumstances that passed through the world, and for publishers during the current year, the most important of which is receiving readers' questions and answering them through topics based on research and relying on the opinions of specialists, and publishing them through the media platforms of the Foundation.
He pointed to a project that aims to maintain communication between the press staff during their work from their homes, through sessions through technical communication, in which they exchange their personal concerns and problems, maintain communication between them, and support each other during remote work, which preserved human communication between Members of the press staff through remote work, and enhanced their ability to work.
New technologies
The conference devoted a session, in which it presented a set of new technologies and tools introduced by Google to enable publishers to identify the preferences of followers and readers, by analyzing their methods of searching for information and choosing topics.
The session dealt with extensive technical details on how to use these tools, first in analyzing and understanding the preferences of the followers, and secondly in disseminating content to meet those trends and needs of the follower.
Participants:
"The necessity to invest in a regulatory and legal infrastructure that protects media content."
"Human communication between members of the press staff, through remote work, enhanced their ability to work."
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