Trackers hidden in the vast majority of Internet sites collect as much information as possible about users, and try to link this data to the behavior of visitors and users on or off the Internet, in order to provide commercial advertisements targeting specific segments.
In order to serve users, several technical institutions are coming together for a new Internet standard that will enhance and improve users' privacy, and protect their activities across the global network.
The "Global Privacy Control" initiative - which includes a number of applications, browsers and search engines - provides an option that enables users to place a "setting" on their browsers to inform each site they visit that they do not want to sell or share personal data with any party or person. And web sites should respect this desire, according to a report by the American Vox website.
The setup aims to prevent websites from creating a digital profile for users, and is in support of the privacy movement and building a browsing environment that does not depend on collecting user data for profit, and the new tool is still in its beta phase.
Although some browsers contain built-in tools (or extensions available) aimed at stopping tracking, they are not always effective, and with laws such as the California Consumer Privacy Act (CCPA) that give users the right to require companies not to sell their data, but these users must Submit this request for every website they visit, and it is a very time consuming process for most people.
As for using the "Global Privacy Monitor" tool, this request will be automatic, and it will be submitted as soon as you visit the site, and if you are in a region that is legally obligated to do so - such as California - then websites will have to adhere to your request.
This feature may not offer much at the present time, but it nonetheless benefits some users. It is now available on the mobile phone browser "DuckDuckGo", and in the process of adding it to the "Brave" browser.
It can also be obtained through the "Privacy Badger" extension available in most browsers.
However, as Wired notes, several years may pass before the global privacy monitoring tool takes effect and becomes fully operational.