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This is an unexpected consequence of containment.
Guided by a desire for transparency and proximity, but also by the desire to support agricultural sectors deprived of outlets, many French people have turned to local sources of supply.
Delivery of products from producers, shopping in the “regional” shelves of supermarkets, or even purchases at the farm, these practices have changed the plates of consumers.
Could this trend take hold after the pandemic?
According to a study carried out in mid-April by OpinionWay for the NGO Max Havelaar, 80% of French people would like to consume more "responsibly" after confinement, by opting in particular for local products.
On the ground, initiatives are therefore being organized to meet this new demand.
These include the online posting of interactive maps to find out where regional products are sold near home or the decision of several large-scale retailers to offer 100% French fruits and vegetables on their shelves (asparagus, etc. ) during containment.
Check the naturalness of your plate
Another current trend among consumers: the search for more natural foods.
How to have a "cleaner" plate?
The first piece of advice is to cook or get back to the stove.
By cooking your own meals, you control your list of ingredients and sources of supply.
When choosing your recipes, choose seasonal vegetables and fruits, opting primarily for products from your region.
Obviously, not all consumers will have the time - or sometimes the inclination - to spend several hours a week in the kitchen.
Fortunately, processed products can also have natural qualities.
As long as you choose them well and therefore be vigilant about their composition.
To make no mistake, applications like Yuka, BuyOrNot or Open Food Facts allow you to scan your products on the shelf to spot unwanted ingredients.
And you can also rely on the Nutriscore rating system visible on the packaging.
Avoid food waste
Finally, anti-waste is the last strong trend of the moment in terms of food.
Nearly 10 million tonnes of food products are wasted each year in France.
Within this total, more than 1.2 million tonnes would concern food that is still edible.
To raise awareness of this mess, the Ministry of Agriculture and Food is organizing, on October 16, the national day against food waste.
A challenge within everyone's reach since simple solutions exist today to lighten our kitchen bins.
For example, avoiding unnecessary purchases, optimizing the storage of your fridge, freezing food not consumed or even having a composter at home.
This fight against waste also concerns large companies.
Even if only 3% of yogurts are wasted, the Danone brand is committing, for example, this fall with the Solidarité Gariguette 2020 initiative: a solidarity yogurt and 100% French.
Producers, distributors and consumers: anti-waste is everyone's business.
This content was produced by 20 Minutes Production, the 20 Minutes content agency, for Danone
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