Anxiety on Double 11: I don’t know what to buy, and I feel at a loss if I don’t buy

　　Chinanews client, Beijing, October 23 (Reporter Wu Tao) The annual "Double 11" is approaching, and many people are beginning to feel anxious that their wallets can't satisfy their desire to shop. Anxiously don't know what to buy, and feel at a loss if they don't buy; Anxiety has no object, after all, "Double 11" was the first Singles Day.

Even anxious for no reason, how about you?

"I don't know what to buy, I feel a loss if I don't buy it"

　　"Are you anxious before Double 11?" This is a topic recently discussed by netizens.

　　Some people are anxious because they don’t have money. This is the helplessness of "falling in love with a wild horse, but there is no grassland in the house." Some people are anxious because they don’t know what to buy. This is a choice syndrome and committing crimes. Others don’t know what to buy. , I feel at a loss if I don’t buy, so I feel anxious.

　　It is also difficult to forget "Double 11". After all, there are overwhelming "Double 11" advertisements. Coupled with the "Double 11" text messages that many businesses are thinking about you at this time, the world reminds you all the time: It's time to spend money.

"Double 11" advertisement on e-commerce platform.

Photo by Cheng Chunyu

　　No money, what should I do?

In order to dispel your anxiety in this regard, some netizens found that every time "Double 11", their Huabei and other "reasonable" increase in quota.

And in order to create the illusion of "shut up, you have money", it is often done through pre-sales, with a deposit first, and then the balance payment.

　　"Paying the deposit: striving to win the world! Paying the balance: save me!" "When I paid the deposit, I felt that I could afford everything. Give me a fulcrum and I can pry up the earth." "The deposit is cool for a while, and the balance is sad. "Therefore, on the Internet, this group of people is also called the "final money person."

Some netizens commented.

Image source: Weibo screenshot

　　There are also people who are anxious about their physical health. After all, it’s the season of physical examinations. "Double 11 will not only empty your wallet, but also empty your body. You have to start grabbing in the early morning. Who made the rules? Everyone snatches comfortably, isn't it fragrant?"

　　If you have money, you will choose products, and you are also anxious. “I always feel that there are still many silent offers in hidden corners.” This is not a question of whether money is not money, it is related to the recognition of one's math, language and other abilities, but facing the complicated With the red envelope rule, you will have doubts and anxiety about your IQ.

Fighting wits and courage, business platforms are also anxious

　　Don't think that consumers are anxious and businesses are just waiting to count their money.

In 2020, "Double 11", business tensions are earlier than in previous years. After all, "Double 11" this year is three days longer.

If you have a friend in the e-commerce industry, it is impossible to find him for an appointment now.

Tmall’s Double 11 this year will have three more days.

Image source: Tmall

　　In the e-commerce circle, some of the earliest people "have to prepare for Double 11 after 618." After all, every effort is worth nothing.

　　What's more, there are many ways to play "Double 11" now, from the initial planting of trees and grass, raising cats and dogs, drilling holes and knocking mice, and expanding red envelopes, to the current blind boxes, e-sports, music festivals, talk shows, and e-commerce platforms. With the continuous innovation of the old and the new with the merchants, the workload has increased greatly, just to please the "back waves" and all kinds of "waves". Even if you are far away in the 18th-tier town, you will be missed.

　　This year’s "Double 11", no surprises, judging from the gameplay announced by various players, the sinking of channels is the highlight of the e-commerce platform, and it is combined with live broadcast, walking into the fields, smiling at the long stream of the stream, and fruitful. Head, 1 yuan 1 box and free shipping.

　　Not to mention, the channel sinking effect is good. After all, Pinduoduo has become the "third force" in the e-commerce industry by sinking. Rural people increase their income and urban people like it. Netizens look fresh, "You villagers can really play ".

　　Not only is the channel sinking, "Double 11" can be a great success for all parties. The annual "Double 11" GMV (turnover) is the best proof.

However, there are also different voices, such as the question of data fraud on "Double 11" in 2018.

　　An insider of an e-commerce platform told a reporter from Chinanews.com, "Looking at the higher turnover each time, I am a little worried about how the'Double 11' will end in the end. Although this is not something that I should consider at my level, it cannot be ignored. Limit growth, right?"

　　"No way, now they are all kidnapped by the'Double 11'. You don't participate, you miss the biggest promotion festival of the year, your sales drop, and follow-up doubts are coming." This is the voice of more e-commerce practitioners.

　　Therefore, every year on "Double 11", Greemei’s open and secret struggles and the ridicule of Xiaomi's glory are all for the sales championship of a certain category.

E-commerce platforms have also racked their brains: I divided into several categories, you are the number one in 60 inches, and he is the number one in energy saving and power saving, "you are the first to participate, everyone is first."

　　Not only are “friend merchants” fighting, e-commerce platforms are also competing with settled merchants, so some e-commerce platforms will have ×× flagship stores, ×× self-operated official flagship stores, and ×× platform self-operated flagship stores.

Both cooperation and competition, it is difficult to break consumers-which is more credible?

　　But in any case, in the face of "Double 11", no business dare to despise, and some gameplay is a bit unscrupulous, such as the "choice of two."

On the 22nd, it was reported that Yunda, Shentong, Yuantong, etc. joined forces to block Extreme Rabbit Express, and the latter has a lot to do with Pinduoduo.

　　You don't want to be engulfed in disputes, but the rivers and lakes have never let you go.

The world is like a wave of people like water, only a few people return to sigh.

　　But don't worry too much, there is no permanent enemy, only the permanent "Double 11".

Galanz also sued Tmall for "choosing one of the two" last year. In June this year, the two parties had already proposed a cooperation agreement. Withdrawal of the lawsuit is natural, and everything seems to have never happened.

　　"

　　When the major fan platforms fought on "Double 11", Hot Search found a number of dark horses: "Double 11" has changed.

　　"Today's Double 11 has changed and lost the connotation of traditional festivals. I hope everyone will not forget their original intentions. Don't forget the fact that you are still single because of crazy shopping."

"Double 11 has changed taste" triggered heated discussions.

Weibo screenshot

　　"Buy, buy, buy, do you buy, buy and buy if you take the order." Someone reminds you at any time: you are still single.

　　According to data from the Ministry of Civil Affairs, as of 2018, more than 77 million adults in my country are living alone, and this number is expected to rise to 92 million in 2021.

　　There are also statistics showing that the single population in my country has reached 240 million.

Moreover, many people are beginning to enjoy being single. A report jointly released by Zhenai.com and Shell Finding House this year shows that the happiness of living alone exceeds the feeling of loneliness after the 90s, and women enjoy living alone more than men. Over 70% of the 90s believe that living alone will be a success in the future. trend.

Image source: Zhenai.com and Shellfinding.

　　In fact, even married men are in anxiety. After all, almost every family has a female owner who can spend money.

After so many years of "Double 11" baptism, if you want to get through by forgetting your password, setting a quota, etc., you will find your own way.

How many knees do you have enough to kneel?

　　Moreover, "Double 11" is now three days longer, there are two waves, and the pre-sale period lasts for more than 20 days, this road is completely blocked-is there any high-level password that can not be retrieved for so many days?

Therefore, some people say that "Double 11" is a big test of the relationship between husband and wife.

　　There are live cases every year, "The husband angers the shopping cart and causes the couple to fight"; "The wife did not report for shopping, and the husband beats others"; "The husband and wife quarreled because of the "Double 11" shopping card, and they called the police for help."

　　Another purpose of co-authoring "Double 11" is to make you a bachelor?

After all, many people who are broken in love have the habit of shopping without the brain.

I don't know if the planners took this into consideration and set up the "Double 11" shopping festival.

　　Of course, the hardest thing is the "single and no money" people who combine the two.

This kind of "back wave" can only shout self-deprecatingly: Anxious, "single dog"!

Eat the soil, "the last person"!

　　"Double 11" is coming, what kind of person are you?

(Finish)