The "well-off recipe" from "well-eaten" to "well-eaten"
Xinhua News Agency, Nanjing, October 19th, report title: "A recipe for well-off" from "well-eaten" to "well-eaten"
Xinhua News Agency reporters Liu Zhaoquan and Zhu Xiao
A bowl of soft, sweet and waxy Huai'an rice, paired with tender and salty Lianshui hooves, and accompanied by a plate of Huai'an red peppers with moderate spiciness. This is a "Huaiyang recipe" that will satisfy the people. It is also a "well-off recipe" to help local farmers increase their income and become rich.
At the moment of the autumn harvest season, Zhao Guofeng, a large grain grower in Huai'an District, Huai'an City, Jiangsu Province, is working in the fields with farmers in the cooperative to grab the farming season.
"This year's harvest is good, the price of rice is higher than last year, and farmers' enthusiasm has also increased."
Huai'an District is an important commercial grain production base, with 1.1 million mu of arable land, and the grain planting area and output ranks first in Huai'an City.
In 2004, Zhao Guofeng founded Sheng Corn Industry Co., Ltd., and with the agricultural machinery cooperative as the link, through the development of base planting, the promotion of high-quality rice seeds, and the extension of the industrial chain from seed to sale.
Zhao Guofeng said that the company currently has the capacity to store 20,000 tons, dry 15,000 tons of grain annually, and produce more than 50,000 tons of rice.
"The cooperative buys about 30,000 tons of grain each year, and the purchase price is higher than the market price, which can drive the surrounding farmers to increase their income by more than 3 million yuan."
"The foundation of governance lies in agriculture."
In recent years, Huai’an has adhered to the structural reform of the agricultural supply side, promoted green, high-quality, distinctive, and brand-based agriculture, and built a modern agricultural system to create a regional public brand for all-category agricultural products of the "Huaiwei Millennium" to promote industrial transformation and upgrading. Drive farmers to increase their incomes and become rich.
As one of the main pig producing areas in Jiangsu, Huai'an has a rich variety of pork-based foods.
Walking into Jiangsu Kangqiang Food Co., Ltd. located in Lianshui County, Huai'an City, the workers on the production line skillfully bandage the hoof.
The hooves are selected from the lean pork knuckles, tied with pig casings, and made through multiple processes.
"With the continuous expansion of the brand effect of Lianshui Tied Hoof, the company's sales this year has reached more than 40 million yuan, of which online sales have increased significantly, which has driven more than 100 farmers in the surrounding area to employment." said Hu Xinjiang, general manager of the company.
In order to promote the outbound of special agricultural products such as hooves and chicken cakes, Lianshui County and the e-commerce platform jointly built a special agricultural product museum to focus on displaying local special products and various agricultural products produced by economically weak villages, low-income villages, and low-income farmers. Simultaneously release product information online, organize product marketing activities on a regular basis, and focus on building a product sales platform for poverty alleviation projects.
"Rice bags" and "meat plates" are enriched, and "vegetable baskets" are also more abundant.
Huai'an is located on the north-south boundary of my country's geography. With moderate temperature and rainfall, it is suitable for the growth of a variety of vegetables. The big bright red Huai'an red pepper originates from the Qingjiangpu District of the city.
This year, 44-year-old Bao Jiawang was one of the first large local farmers to take the lead in planting red peppers. Today, his red pepper planting area is more than 3,000 mu, with an average yield of more than 6,000 catties per mu and an average income of more than 30,000 yuan per mu.
Bao Jiawang said: “Red peppers are big and have a moderate spiciness. They can be eaten raw, but also suitable for stir-fried food and color matching. They are suitable for all ages.” On his family ecological farm, in addition to planting red peppers in spring and autumn, they also grow red pepper There are fresh fruits and vegetables such as broccoli, cauliflower, cowpea, strawberry, and dragon fruit.
"A certificate of conformity will be affixed to the packaging box of each agricultural product. Just scan the QR code in it, and you can see company information, product details, quality inspection information and other content at a glance."
In order to integrate the high-quality agricultural products scattered in various places, Huai'an has established a regional public brand access standard system and traceability mechanism, and has registered more than 9,800 geographical indication trademarks and agricultural product trademarks, leading mature types such as Huai'an rice, Huai'an black pig, and Xuyi lobster. Industrial and growth industries such as edible fungi, Chinese medicinal materials, and leisure agriculture have improved quality and efficiency, driving hundreds of thousands of farmers to increase their incomes and become rich.
Since the "13th Five-Year Plan", Huai'an has implemented 297 agricultural industry poverty alleviation projects, invested about 530 million yuan in fiscal funds, and generated about 33.39 million yuan in revenue in 2019.
"With the improvement of living standards, residents' food needs have shifted from eating well to eating well, eating safely and healthily." said Ni Jianhua, director of Huai'an Agriculture and Rural Bureau. In the next step, Huai'an will comprehensively improve the variety of agricultural products, Quality and brand, promote farmers' income and wealth, promote the development of agricultural modernization, and turn the people's yearning for a better life into a better reality.