In India, an advertisement withdrawn after a call for a boycott

The advertising of the Tanishq brand said it wanted to celebrate the harmony between religions (illustration).

AP Photo / Bikas Das / File

Text by: RFI Follow

2 min

In India, a major jewelry brand had to withdraw an advertisement featuring a mixed couple, Hindu and Muslim, following a campaign calling for a boycott launched on social networks by Hindus.

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With our correspondent in New Delhi,

Sébastien Farcis

A pregnant Hindu woman arrives at the house of her beautiful Muslim family.

The latter wants to pay tribute to him by organizing a Hindu celebration for young mothers, which touches her a lot.

This Tanishq brand advertisement says it wants to celebrate harmony between religions.

But on the networks, Hindus denounce the fact that a Hindu woman is married to a Muslim, which they see as a way of converting these wives.

"Love Jihad", as these radicals call it.

This campaign with Islamophobic tones, carried out on Twitter for several days, however seems to have arisen in a suspicious manner, as Devesh Kumar, journalist and data analyst reveals: “ 

These are anonymous and non-genuine accounts that started.

Newly created accounts that will surely disappear in two weeks.

It is a system used to launch anonymous campaigns.

The message was then picked up by journalists from the Hindu media, and on this, the opposing camp wanted to respond and criticize, which caused noise to resonate around this question.

If the latter had not responded, this boycott request would certainly have been ignored after a few hours.

 " 



The Indian celebrities now say they are disappointed the withdrawal of advertising.

According to them, this offers victory to those who spread messages of hatred between Hindus and Muslims. 

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  • Religion