María Pombo: the influencer who bills up to 4,000 euros per sponsorship

• Redes.María Pombo is sincere about her mental health: "I've been going to the psychiatrist for a year"

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If we take the data cold, María Pombo is still far from being the

Spanish

with the best numbers on social networks.

To this day, for example, he

on Instagram, a barbaric amount for which many aspiring internet fame would sell their souls, but still

Úrsula Corberó, or the almost 3 who gossip about Dulceida's day-to-day life, not to mention the almost 26 million who have crowned Ester Expósito as the Spanish with the best numbers on the photo and story platform owned by Facebook.

The numbers, of course, are not nonsense: the higher, the better contracts and more succulent payments.

See this post on Instagram

However, María Pombo has been the

Spanish fashion

in the last two years

, hence her

, which has not stopped yet - taking the reference of the last few days, there are 100,000 new

per month.

The Madrilenian, after all, has done what would be

: take advantage of a starting advantage - a few years ago she was the girlfriend of footballer Álvaro Morata - and, of course, her good perch to take pictures with that conservative elegance typical of fashion magazines and showcase jewelry, swimwear, jacket suits, ski accessories and the typical props -dogs, yachts, salads- to project an idealized lifestyle that would induce its audience to sigh with a desire to imitate .

From there, he grew up in the networks - his first photo is from October 25, 2012, his proposal at that time was completely amateur - so the brands arrived and he established himself as a celebrity, perhaps ephemeral, but for

About to turn 26 years old -he will do it this next Saturday-, Pombo has been able to build

, and that goes through forming an alliance with fashion firms, accessories and other luxury goods that attend to his Instagram profile in search of an audience likely to imitate his style and way of life.

This is so because Pombo has something very important in his profile, and it is the high percentage of

: almost 10% react positively to his publications - that is, each impact receives a direct response on average, via message or like , between 100,000 and 150,000 people-, and for each sponsorship, the

can

.

At the moment of truth, his proposal has turned out to be attractive to many people looking for inspiration, references or to spend time looking at photos.

That does not mean that Instagram is not, like other social networks, a well of envy, hatred and resentment, and Pombo herself explained a few days ago in an interview with the

Luc Loren that she has been going to the psychologist for more than a year to be able to share your experiences and your troubles with someone outside your circle of friends or family.

It was also a year ago when she explained that she had been

, a disease that also affects her mother, and at the same time she received messages of support and affection, there were also those who spilled their black bile with comments such as

.

That clash with reality, in addition to the vertigo of seeing how his life changed radically due to the disease and success, was what led him to this treatment that, according to what he specified in the interview, does not involve medication, only to talk with his therapist .

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Currently, María Pombo

, after marrying in the summer of 2019 with her current partner, the businessman - and also a sudden Instagram model - Pablo Castellano.

As Dulceida did in her day, María Pombo has become the main catalyst for the development of a small star system of mini-influencers -friends and family- that feed her personal network, and to which she, with her greater numerical fame , makes them gain followers, which means more sponsorships and reach.

Not that she has founded a modeling agency, but success on Instagram has made her an entrepreneur: she

, conceived to party according to the old precept of arranged but informal, and also began the adventure of a music festival in the Formigal ski resort, Suavefest, focused on reggaeton and other dance rhythms, and which was supposed to have debuted in March.

Like the whole festival sector, its initiative was canceled and is forcibly stopped for now.

A minor setback in its dizzying rise, as Instagram posts continue to appear at a good pace, and

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