(Economic Observation) National Day celebrates "New Year", China's tourism recovery exceeds expectations
China News Service, Beijing, October 8th, title: National Day celebrates "New Year", China's tourism industry recovers beyond expectations
China News Agency reporter Wang Qingkai
The longest "Golden Week" holiday is coming to an end. On the National Day after the epidemic, the Chinese made up for the regrets of the Spring Festival and passed the "New Year".
According to data from the Ministry of Culture and Tourism of China, 618 million domestic tourists were received in the seven days before the holiday, and tourism income was 454.33 billion yuan (RMB, the same below).
China's online travel platform Ctrip released the "Mid-Autumn National Day Holiday Tourism Big Data Report" on the 8th. According to the report, the domestic traffic, hotels, and scenic spots increased by 100% during the holiday, and the tourism industry recovered over 80%.
During the National Day holiday this year, people’s travel spending confidence has increased significantly. The number of domestic tourists and the scale of travel spending have reached their highest peaks this year.
Ctrip's report believes that the domestic tourism market has gradually emerged from the haze of the epidemic and entered a new stage of development.
Repeated peaks in traffic and travel drive a strong recovery in tourism
Official data show that the national railway has sent more than 10 million passengers for 8 consecutive days.
In order to meet the demand of passengers, the railway department is continuously increasing its capacity and opening passenger trains between major tourist cities.
According to data from the online travel platform Qunar.com, during the National Day period, Qunar’s air ticket bookings increased by 15% year-on-year; civil aviation domestic routes have carried 11.5 million passengers, an increase of 3.8% year-on-year.
On the Ctrip platform, air ticket orders increased by more than 100% month-on-month, train ticket orders increased by more than 300% month-on-month, and bus tickets increased by more than 200% month-on-month.
The strong travel demand has driven a strong recovery in holiday tourism.
Hotel, ticket bookings doubled, tourism recovery exceeds expectations
At 10:15 am on October 3, tickets for the Badaling Great Wall Scenic Area in Beijing were sold out on that day. This is the first time that tickets have been sold out since the scenic area resumed its opening orderly after the epidemic on March 24.
On the same day, the scenic spot launched a first-level response plan for the red warning.
Like the Badaling Great Wall scenic spot in Beijing, due to the large number of tourists, Shandong Taishan Scenic Area has adjusted the maximum number of tourists in a single day from 57,000 to 85,500.
As the situation of China's epidemic prevention and control continues to improve, and the Mid-Autumn Festival this year coincides with the National Day, the holiday is prolonged, and the demand for tourists on holiday travel is strong, and the domestic tourism market has recovered more than expected.
During the National Day Golden Week, Ctrip's pre-sale hotel transaction value increased by more than 100% month-on-month; ticket bookings increased by 100% year-on-year, a record high.
Qunar's data shows that the average travel time for Chinese people during the holiday is 0.6 days longer than last year, reaching 4.82 days, which is equivalent to 5 nights in hotels for each National Day trip; per capita consumption increased by nearly 200 yuan year-on-year to 1,809 yuan.
During the Mid-Autumn Festival and National Day, some people reunited with their families after 8 months, some bought tickets one and a half months in advance, and some people went out with their family for the first time...
With the effective control of the epidemic, Chinese tourists' travel confidence quickly recovered.
The longest Golden Week and Mid-Autumn Festival meet, allowing more people to go out of their homes to see Kyushu.
The seaside, riverside, ancient towns and ancient cities have become the favorites of tourists; Sanya, Dali, Xiamen, Qingdao, and Xi'an have become popular cities.
Affected by the epidemic, the number of people traveling with families during the National Day holiday this year has increased significantly compared to last year.
Qunar platform data shows that family-based tourism consumption on the platform has increased by nearly 50% year-on-year, and family outings have made the National Day celebrated.
Behind the increase in travel time and average consumption growth is the full restoration of tourism confidence.
Driven by the "inner circulation" model of the tourism industry, this year's National Day tourism has been upgraded overall.
The recovery of China's tourism industry draws praise from foreign media
The global epidemic has not yet "fed off", and the travel data on China's National Day holiday amazed the world.
The New York Times stated in a report on the day of the National Day, “In Beijing, in response to tourists, more security personnel have been deployed along the Great Wall; in Lhasa, hotel reservations have increased by 600% over the same period last year; in Wuhan, tourists Go to the Yellow Crane Tower, this landmark building currently ranks first on the list of'China's Hot Spots'."
Bloomberg has set its sights on China's aviation industry.
According to reports, Chinese airlines are increasingly leading the way in getting rid of the epidemic and returning to normalcy.
Tormented airline owners all over the world have turned their eyes on China "jealous" because millions of people travel by plane during the National Day holiday.
At present, China's civil aviation industry is returning to normal levels.
International observers are optimistic about the internal and external pulling effects of China's holiday economy. They believe that with the new crown epidemic continuing to affect the recovery of the world economy, China's National Day Golden Week will release the public's consumption potential, drive the steady recovery of the service industry, and boost world economic confidence.
“The holiday economy will undoubtedly help promote China’s domestic consumption and benefit related brands and hotel groups at home and abroad. At present, many economies are still struggling to recover from the impact of the epidemic, and China’s strong domestic demand means stronger Import demand, which will help the recovery of the global economy." said Hu Dongan, an economist at the Oxford Economics Institute, a British think tank.
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