• Redes.Ana Botín, this is how the first 'influencer' banker was created

  • Opening: Ana Botín's revolution: Instagram and television program

The name of Ana Botín sounds familiar in any corner of Spain.

The president of Banco Santander celebrates this Sunday, September 4,

her 60th birthday

.

She does so by becoming not only the first president of a bank in Spain, but probably the most atypical banker on the national scene who commands over 194,000 people around the world and who came to her post to change the image of the serious manager in ties.

He first made an account on Twitter.

Years later, in September 2019, he decided to open a profile on Instagram.

Two actions that facilitate the knowledge of the president of Santander.

Thanks to their profiles, anyone knows that they like

tea, yoga

and that they are interested in healthy eating.

Share with Doña Letizia the knowledge of nutrigenetics, that is, knowing which foods are better to fight against aging and to stay healthier.

In addition, you know how to separate the use of each account.

Thus, on Twitter she talks about the bank's actions and is seen to be committed to feminism.

On Instagram, however, he

shows his most social day-to-day.

With the crisis caused by the coronavirus pandemic, Botín is committed to reactivating the economy through consumption, which is why it has promoted various places in Cantabria throughout the summer.

He even boasted that he finally had time to

go on sale

at Zara.

She bought a dress and a jacket which she debuted in public a few days later.

See this post on Instagram

THREE CITIES

Not only that, but the president of Santander announced that

her salary

, both fixed and variable,

would

be

reduced by

50%.

That is, up to half.

The previous year the salary was lowered by one million, for which

9.95 million euros

entered as salary

.

Money with which she leads a quiet life in Madrid, where she has her daily office;

Cantabria, where the summer spends;

and Gstaad, where she meets her family at Christmas.

Personally, Botín has

been married

to Guillermo Morenés for

almost

four decades

-they got engaged in 1983-, father of her three children

: Felipe, Javier and Pablo.

All have inherited family discretion and only one of them resides in Spain.

The eldest son is married to Julia Puig, with whom he has two daughters, whom the banker really enjoys.

Ana Botín went through a hard trance before the birth of her young son, when Ana suffered an abortion of what would have been her first daughter, as she revealed in the

Planeta Calleja

program

.

According to the criteria of The Trust Project

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