China News Service, Beijing, September 28 (Reporter Yan Xiaohong) In the face of many challenges such as the global new crown pneumonia epidemic, the Chinese auto market has shown strong resilience, and various major indicators have also shown signs of stabilization and recovery.

At the 2020 (sixteenth) Beijing International Automobile Exhibition (abbreviated as: Beijing Auto Show) held here, overseas auto giants are actively competing to accelerate the layout of the Chinese market.

　　This time, the British luxury cars Jaguar and Land Rover made their debut with a strong lineup, and launched the Range Rover 50th Anniversary Commemorative Edition; as Jaguar Land Rover's first domestically produced new energy model, the new Land Rover Discovery Sport P300e also ushered in its debut in the Chinese market.

　　Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and service organization, introduced that this year, Jaguar Land Rover officially celebrated its 10th anniversary in China.

Since entering the Chinese market in 2010, with the rise of China's SUV (sport utility vehicle) market and consumption upgrades, Jaguar Land Rover has actively promoted its localization strategy.

At the same time, 2020 is of great significance to Jaguar Land Rover. The Jaguar brand celebrates its 85th birthday this year and is committed to technological differentiation.

The Land Rover brand has started the "Product Offensive Year", with a number of important models being launched through a wealth of innovative marketing methods.

　　At present, Jaguar Land Rover has laid the foundation for the implementation of the new energy strategy in the Chinese market.

At this auto show, Jaguar Land Rover also emphasized the strategic development direction of further expanding its new energy product lineup.

　　Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, stated that while assisting the world, Jaguar Land Rover China's R&D team must also give play to China's strengths, such as human-machine interconnection, so that China's R&D results can feed back and guide the world.

　　At the same time, Nissan’s new pure electric crossover SUV model, the Nissan Ariya, made its debut at the Beijing Auto Show, combining its advantages in the two fields of electric technology and crossover models, and equipped with the latest "Nissan Intelligent Mobility". Technological achievements show the power and performance of intelligent network connections, and help achieve the goals of "zero emissions" and "zero casualties".

　　Makoto Uchida, a member of the board of directors of Nissan Motor Corporation, Nissan Motor Corporation's representative executive officer, President and CEO Makoto Uchida, stated that China is Nissan's core market and can help Nissan implement its strategic plans and achieve development goals.

At the same time, Nissan will accelerate the deployment of "Nissan Smart Mobility" in the Chinese market, further optimize its product lineup, and help achieve sustainable growth.

　　According to reports, Nissan Ariya plans to sell in the Chinese market in 2021 to meet Chinese consumers' demand for high-performance pure electric crossover models.

By 2022, Nissan will introduce 7 new models, including Nissan Ariya and Nissan e-POWER technology models, to the Chinese market to jointly open a new chapter in the electrification era of Nissan in the Chinese market.

　　In 2022, 70% of Nissan's models will be equipped with ProPILOT.

By 2024, Nissan will have 9 models equipped with NissanConnect super intelligent connection function.

The Chinese market is Nissan's top priority.

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