Consumption fever, flourishing tourism, strong culture-the hot spots of the National Day Mid-Autumn Festival "Super Long Golden Week"

　　Xinhua News Agency, Shanghai, September 28 -

　　Xinhua News Agency reporters Chen Aiping, Luo Xin, Yu Junjie

　　The 8-day National Day and Mid-Autumn Festival holidays are approaching. How will you spend it?

The reporter learned from interviews that consumerism, tourism, and culture will be the "topics" of the upcoming "Super Long Golden Week".

Festive food seeks new taste and emphasizes health

　　Su style or Cantonese style?

Sweet or salty?

Buy online or buy now?

The traditional Mid-Autumn Festival food moon cakes continue to introduce new ones, and consumers have more choices.

　　Shanghai’s century-old brand, Xinghualou, takes inspiration from the daily casual snacks loved by young people and introduces new flavors of mooncakes such as wine heart, cheese, and milk tea; Xinya Cantonese Restaurant has developed fresh foie gras, mustard-flavored tuna, and rattan. New-flavored moon cakes such as pepper fish, with flavors similar to the Chinese and foreign dishes commonly ordered by young people in Shanghai restaurants, are a focus of new product development.

　　Huang Renkang, the executive chef of Xinya Cantonese Restaurant, said: “In addition to innovating in taste, we pay special attention to reducing blood sugar and fat in moon cakes to meet the needs of consumers in pursuit of health while enjoying food.” According to him, whether it is classic fresh meat Mooncakes and new-flavored mooncakes are very popular among consumers. This year, the sales volume of Cantonese-style mooncakes in Xinya Cantonese Restaurant increased by more than 30% over the same period last year. The sales volume of boxed mooncakes has reached more than 700,000 boxes, which shows that the consumer market is heating up.

　　The booming online economy has brought new life to traditional festive food.

Xinghualou has established a new e-commerce center this year. The anchors broadcast live broadcasts on multiple online platforms. At the same time, this time-honored brand has specially designed the packaging for mooncakes sold on the platform of the power supply company. It has been used for many years. The "Chang'e" on the "Moon" picture is the latest 3D stereo imaging, giving the mooncake packaging a "net celebrity".

　　The hot sale of mooncakes is the epitome of the booming supply and demand in the festive consumer market.

The latest report from Meituan predicts that accommodation consumption during the National Day and Mid-Autumn Festival this year is expected to return to the same period last year; consumption in tourist attractions may return to about 90% of the same period last year.

Ctrip expects that this year's National Day and Mid-Autumn Festival holiday, my country's domestic tourist visits may reach 600 million, and people will pay more attention to quality and experience in consumption, creating a veritable "Golden Week".

Traditional cultural exhibitions intensively launch patriotic education activities

　　In the Mid-Autumn Festival, Chinese traditional culture and red culture have become a more eye-catching "topic" for the rich festival cultural and tourism supply in various places, and the patriotic theme education activities are heating up.

　　According to the latest statistics from the Beijing Municipal Bureau of Cultural Heritage, nearly 40 museums in Beijing will launch more than 100 characteristic cultural activities.

Liu Yanyan, a staff member of the planning department of the China Millennium Monument Art Museum, introduced that on the eve of the Mid-Autumn Festival, the China Millennium Monument will hold a Mid-Autumn Festival Poetry Meeting with the theme of "Born on the Sea, Bright Moon, and the End of the World". The line youth chanting together and other forms convey the feelings of family and country.

　　Shanghai has launched more than 140 cultural tourism activities around the themes of red culture, Shanghai style culture, and Jiangnan culture.

Among them, Shanghai Qingpu District, together with Wujiang District, Suzhou City, Jiangsu Province, and Jiashan County, Zhejiang Province, jointly launched food, beauty, and cultural traceability activities centered on Jiangnan culture, allowing people to share the benefits of the integrated development of the Yangtze River Delta.

The Shanghai History Museum exhibited "The Great Journey of Not Forgetting the Original Heart-From the Founding of the Party to the Founding of the Red Cultural Relics Exhibition", showing the original aspirations and mission of the Communist Party of China to seek happiness for the Chinese people and for the revival of the Chinese nation.

　　The Shanghai Science and Technology Museum, which is favored by parent-child families, is currently exhibiting the original exhibition "Fate Together, Join Hands in Fighting the Epidemic-Technology and Health Walk Together", showing that since the outbreak of the new crown pneumonia epidemic, China's rapid response, efficient prevention and control, and universal participation have achieved the fight against the epidemic The course of the struggle for major strategic results.

　　"We are particularly focusing on how technology can help fight the epidemic. It is expected that the National Day and Mid-Autumn Festival holiday venues will welcome many parent-child audiences. We hope that children will receive patriotism education during the exhibition and keep in mind the mission of making the country strong through science and technology from an early age." Relevant person in charge of Shanghai Science and Technology Museum Say.

Strictly economize on energy consumption and make an appointment to travel to achieve both consumption and epidemic prevention

　　According to industry analysts, people’s consumer confidence and demand are "overwhelming". At the same time, strict economy, consumption within the limits of energy, and travel reservations are also becoming new festivals.

　　In the Gongdelin Shanghai Nanjing West Road main store, the posters with the theme of strict economy and anti-waste are very conspicuous. The waiter actively reminds customers to order the right amount of food and proactively provide packing boxes.

According to the relevant person in charge of Gongdelin, the sales of Gongdelin mooncakes have been higher than the same period last year. This is mainly due to the "contribution" of single package mooncakes. Its sales volume has achieved double-digit growth compared with the same period last year. Agree.

　　Zhou Weihong, deputy general manager of Spring and Autumn Tourism, introduced that the National Day holiday tourism products include tips on "eliminating food waste". In the group tour products, companies reduce unnecessary group meal arrangements, and staff prompts or help tourists make scenic reservations.

"People pay equal attention to epidemic prevention through rational consumption and rational travel, etc., and contribute their own strength to achieve epidemic prevention and control and sustainable economic and social development." She said.

　　All localities strictly implement epidemic prevention and control measures to escort the common people to share the beauty and joy of the holiday, and issue travel and consumption reminders to advocate strict economy and rational consumption.

Statistics from the Ministry of Culture and Tourism show that as of now, 264 of the 280 5A-level tourist attractions across the country have implemented the time-sharing reservation system.

Cultural tourism departments such as the Beijing Municipal Bureau of Cultural Relics and the Shanghai Municipal Bureau of Culture and Tourism will increase the supply of online cultural tourism services and products to enhance the experience of the people.

　　"No matter what kind of moon cakes you eat, where to travel and relax, spending with your family is the best holiday." said Zhong Wei, a 70-year-old Shanghai citizen.