Are you in trouble with a mask at a beauty salon?
September 28, 14:36
"Do you bring a replacement mask?" The other day, when I went to my favorite beauty salon, I was asked:
I heard that this beauty salon is preparing a new mask in case the mask gets dirty in the middle of cutting.
Even in the hospitality industry, beauty salons have no choice but to get closer to customers.
With the demand for new coronaviruses, there are masks that have been developed to address the problems unique to these places.
(World News Department Reporter Miho Achinami)
Just put on a mask?
The developed mask does not have a string on the ear.
Easy to use.
Just "stick" it on your face.
On the back of the non-woven fabric that covers the mouth and nose, double-sided tape for medical use that is less burdensome to the skin is attached.
With a regular mask, the string on your ears may get wet when shampooing, or it may get dirty with perms or coloring.
Also, when cutting the hair around the ears, the scissors may get caught and hurt the customer.
By using a "stick" mask, customers can rest assured that their hair will be straightened.
There are two types of "paste" masks.
One is a type in which the part that covers the face and nose is a pocket.
The mask brought by the customer is put in the pocket and used.
The other is a mask whose material is translucent and the face can be seen through.
The problem for beauticians is that if most of the face is covered with a mask, it will be difficult to cut while checking the contour of the face, the balance of the eyes and nose.
With a translucent "stick" mask, this burden can be reduced as much as possible.
Fashionable with confidence
The mask was developed by Yuji Nishimura, who runs beauty salons in Tokyo and Kanagawa.
According to the guidelines for preventing the spread of new coronavirus infections established by the "All Japan Beauty Industry Life Sanitation Association", an organization created by the owners of beauty salons nationwide, employees should wear masks, wash their hands thoroughly, ventilate, and use hair dryers. In addition to disinfecting beauty equipment such as hair dryers, it says, "We encourage customers to wear masks as long as they do not affect the treatment."
According to the guideline, it is said that the customer's discomfort should be reduced by wrapping the string around the ear so that it does not get wet, but Nishimura wants the customer to enjoy fashion with peace of mind. Developed it with his friends for about two months.
Mr. Nishimura
"I devised a shape that fits my face so that I can easily check the balance of my face. I also tried to keep the size as small as possible while maintaining the effect of preventing splashes."
Support your life with a "paste" mask
In fact, Mr. Nishimura has another reason for developing this mask.
"Creation of employment".
While running a beauty salon, Mr. Nishimura also works on many hair and makeup for stage actors.
However, due to the spread of the new coronavirus infection, scheduled performances were postponed or canceled one after another, and many stage officials faced a drastic decrease in work at one point.
Some of the people I have worked with are sewing professionals who are responsible for making costumes.
I wondered if it would be possible to support their lives by having these people participate in the production and sale of "sticking" masks.
A set of 10 "paste" masks costs 1650 yen.
Since it started selling on the Internet in June, more than 80,000 copies have been sold so far, and purchases from repeaters are increasing.
Mr. Nishimura:
"Actually, I want you to be in a situation where you don't need such a mask without worrying about infectious diseases. However, people who are worried about not only the new coronavirus but also infectious diseases such as influenza I think there are many. If these people can help them to use the beauty salon safely and with peace of mind, I would like more people to know about this product. "
Because it is an indispensable daily necessities
Mr. Nishimura himself said that he was surprised at the unexpected needs because some of the people who bought the mask had just had ear surgery and could not put on the mask string. It was.
"Masks" have become an indispensable daily necessities when going out.
I think new products will continue to be created in the market in response to various circumstances and situations.
I felt that way through the interview.
WorldNews part reporter
Achiwa Miho
2000. joined
Okayamahosokyoku, responsible for gathering and production of English news through the economic part