China News Service, Beijing, September 25 (Reporter Ran Wenjuan) The "Millennium Canal" Chinese and foreign media live broadcast and media talks were held in Beijing on September 24. Well-known media professionals and canal experts jointly discussed the new Grand Canal in the context of new media. Express, help the Grand Canal culture "go out".

Zhang Yiqun, Director of the International Communication Division of the Publicity Department of the Beijing Municipal Party Committee, delivered a speech.

Photo by China News Agency reporter

　　The media discussion and live broadcast of the event took place in a cruise on the Tongzhou section of the North Canal of the Beijing-Hangzhou Grand Canal.

Xia Chunping, Vice President and Deputy Editor-in-Chief of China News Service, Li Gao, Deputy Minister of the Propaganda Department of Zhejiang Provincial Party Committee, and Zhang Yiqun, Director of International Communication Division of the Propaganda Department of Beijing Municipal Party Committee, delivered speeches on behalf of the organizer.

Li Gao, Deputy Director of the Propaganda Department of Zhejiang Provincial Party Committee, delivered a speech.

Photo by China News Agency reporter

　　"How to make the cultural IP of the Grand Canal known to the world like the Forbidden City and the Great Wall, China News Service and its subsidiary China News Weekly have also been exploring." Xia Chunping, deputy director and deputy editor-in-chief of China News Service, said in his speech , We hope to add new charm to the old canal through innovative and interesting expressions and communication platforms, so that more young people will fall in love with the Grand Canal.

Xia Chunping, deputy director and deputy editor-in-chief of China News Service, delivered a speech.

Photo by China News Agency reporter

　　Li Gao, deputy director of the Propaganda Department of the Zhejiang Provincial Party Committee, said in his speech that the current era is in an era of luxuriant culture, technological change, and social tolerance. Experts, scholars, and Chinese and foreign media have a broad space to "ride the wind and waves" and present the Grand Canal in a new form. Charm.

I hope that through this event, all parties can walk more, look more, take more photos, write more, write more, talk more, attract more attention to the Grand Canal, and call on more people to inherit and enrich the new Grand Canal culture.

　　Zhang Yiqun, director of the International Communication Department of the Publicity Department of the Beijing Municipal Party Committee, said in his speech that the Beijing-Hangzhou Grand Canal is a corridor for landscape, development, and culture, as well as a communication corridor.

The Grand Canal culture is an open culture and an inclusive culture.

In the new era, the dissemination and development of the Grand Canal culture requires the use of various forces and innovative expressions to make the canal culture "live" in the contemporary, facing the world, and communicating with China and foreign countries.

　　How can the new canal in the new era make new expressions and release new connotations?

Canal culture scholars and senior media professionals expressed their opinions.

The media on the scene of the Taoist event.

Photo by China News Agency reporter

　　Lv Zhenya, editor-in-chief of China News Weekly, used the keyword "new" to express his impression of the Grand Canal.

"In recent years, the Grand Canal has been given a new era connotation, and the cities along the canal are refreshing the'new impression of the canal'".

　　In Lu Zhenya's view, the "2020 Beijing-Hangzhou Dialogue" is a new expression of the canal culture.

Obtaining new ideas and new inspirations from the suggestions and advices of experts in the canal culture, condensing the power of Chinese and foreign media and new forms of communication, with the blessing of new platforms and new communication methods, the Grand Canal culture will glow internationally and is just around the corner.

　　"Although many people have not seen the Grand Canal with their own eyes, they are very familiar with Tang poems, Song poetry, novels, etc. describing the canal." Yang Gu, president and editor-in-chief of Guangming.com, said how to use new media to spread the cultural resources of the Canal and drive it forward. The intangible cultural heritage and inheritors along the canal have become "net celebrities", helping the canal become a favorite place for young people to check in. It is worth thinking and exploring.

　　Regarding the "change" and "unchanged" of the cultural communication of the Grand Canal, Yang Gu said that what has changed is the communication method in the era of mobile Internet, and the constant is that the Grand Canal can always bring new momentum to cultural communication.

　　"The canal is new and the seasons are new," said Yu Xiaogang, deputy editor-in-chief of Beijing Daily. "In the past, we understood that the Grand Canal was a transportation river. Now we should have a deeper understanding of the Grand Canal culture."

　　Yu Xiaogang said that at this stage, there are many new highlights and new methods in the promotion of the protection, inheritance and utilization of the Grand Canal in various places along the Grand Canal. This is also the basis for promoting the "new expression" of the Grand Canal culture in the future.

　　Xia Yanping, a senior editor and director of Zhejiang Radio and Television Group, who grew up on the canal, has a special feeling for the Grand Canal.

In his opinion, the peaceful Grand Canal can "carry a boat" but rarely "capture it", just like the Chinese people are kind and elegant.

　　As the director of documentaries related to the Grand Canal, Xia Yanping said that the cultural heritage of the Grand Canal is very rich, and there are many aspects of the Grand Canal culture that need to be discovered. He calls on all parties to work together to let the world see the Grand Canal layer by layer.

　　"The Grand Canal is first and foremost, and the three major canals in the world. The Chinese Grand Canal is the longest and has the oldest history." Mentioning the impression of the Grand Canal, Yu Yunquan, Director of the Institute of Contemporary China and the World of the China Foreign Language Bureau, said, " Transport is to undertake the function of transportation. Under the thinking of the Internet, it is its connectivity and connectivity; the river is flowing, and the water is fluid, and it is the scene that bred the Grand Canal culture."

　　Talking about how to help China's Grand Canal culture go global, Yu Yunquan expressed his views from two aspects: content and carrier.

"The canal is not only a river connecting the north and south of China, but also a symbol of communication with the world. The most powerful expression of the canal story is the changes in the lives of people on both sides of the canal. From the perspective of communication media, today's immersive and experiential communication methods are more Infectious."

Participants "clocked in" the Tongzhou section of the Beijing Grand Canal.

Photo by China News Agency reporter

　　As a senior scholar in cultural studies of the Grand Canal, Chen Xibo, deputy dean of the Grand Canal Culture Research Institute of Beijing Institute of Materials Science and Technology, believes that although a canal is not a natural river, a great human project that crosses a natural river is a culture created by humans in natural engineering. Engineering can connect the Chinese people's emotional resonance.

　　Regarding the foundation for the co-construction and sharing of the Grand Canal culture, Chen Xibo believes that the Grand Canal culture is not only a geographical expression, but a deeper expression of blood.

Therefore, the Grand Canal is also a powerful booster for building a national community, and it should be protected, inherited, and used.

　　In order to show more people the achievements of the construction of the Grand Canal Cultural Belt and enhance the international influence of China's Grand Canal Cultural Belt, the live broadcast and media discussion activities of Chinese and foreign media invited well-known Chinese and foreign media reporters and KOLs to participate in the whole process through videos and pictures. Various methods such as live broadcast have been conducted on Weibo, Douyin and other platforms in various forms.

The autumn beauty of the Tongzhou section of the North Canal and the wonderful talks of the guests on the scene were delivered to audiences around the world through grounded and Internet-based explanations.

　　In addition to experiencing the charm of the canal through cruises and live broadcasts, guests and media friends also visited the Canal Forest Park, known as the green heart of Tongzhou, and boarded the "Yingdao Singing on Moon Island" landscape platform to get a glimpse of the construction of Beijing's sub-center. Feel the symbiosis of the Millennium Canal and the city.

　　The Grand Canal culture is always open and inclusive.

Based on the open and international platform of the Beijing-Hangzhou Dialogue, the live broadcast of Chinese and foreign media and media discussion activities provided more inspiration for the development of cities along the Grand Canal Cultural Belt and the construction of canal culture. The important instructions for good protection, good inheritance, and good use of the Grand Canal are of positive significance.

　　It is worth mentioning that this event is one of the important home events of the 2020 China Grand Canal Cultural Belt Beijing-Hangzhou Dialogue (hereinafter referred to as "2020 Beijing-Hangzhou Dialogue"). The "2020 Beijing-Hangzhou Dialogue" opened in Beijing on September 23.

With the theme of "Beijing-Hangzhou Dialogue on the Canal, Building and Sharing a New Future", the event was co-sponsored by the Beijing Municipal People’s Government Information Office, Zhejiang Provincial People’s Government Information Office, Hangzhou Municipal People’s Government, and China News Service. , Beijing Radio and Television Station, Beijing Yuexun Magazine, China News Service Zhejiang Branch, China-Singapore Hyatt Media Group, Hangzhou Canal Group and other units, and the World Canal Historical and Cultural City Cooperation Organization (WCCO) provides support.

　　This is the second session of the "Beijing-Hangzhou Dialogue" event held in the Grand Canal Cultural Belt of China. The entire series of events includes "1+8+N" events, namely 1 main forum and opening ceremony, 8 home events, and people from Beijing , Zhejiang Province, Hangzhou City N theme activities.

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