She won the youth competition at the "Abu Dhabi Inspires" program

Mwatana creates an online platform to empower women to invest in real estate

Latifa Issa bin Haider: - "I aim to motivate women to invest without hesitation."

The young Emirati Latifa Issa bin Haider designed a specialized digital platform «Betech», to educate women in the field of real estate investments, and through it she won in the technical youth competitions, which were held within the framework of the «Abu Dhabi Inspiration» program, and outperformed 173 participants, ranging in age from 18 to 29 years. Of various nationalities.

Latifa explained to "Emirates Today" that she graduated this year from the American University of Sharjah with a major in Business Administration and Financial Management, noting that the "Betech" project is an electronic platform that enables Emirati women to make small investments in real estate, to enable them to achieve financial prosperity.

She attributed the idea of ​​her project to her desire to support women and encourage them to take a step forward, and not hesitate or fear in the field of investment, especially after her career in research related to this field, and the various interviews with women of different ages, that many women have interest in the field Investment and real estate, but there are obstacles, including reluctance and fear to join the investment field, lack of self-confidence, and the lack of sufficient amount to invest in real estate.

She pointed out that the «KFH» project is a site that allows female citizens to start the field of real estate investment, with small amounts, where a citizen woman can invest 5,000 dirhams.

"The Betech platform will turn into a company at the beginning of next year 2021, as the company will provide investment opportunities in real estate on the site that will be available next January, and education in the field of personal finance and investment," she said.

She indicated that she had received support and assistance from the Dubai Technology Entrepreneurship Center, affiliated to Silicon Oasis, and Dubai for emerging projects of the Dubai Chamber of Commerce.

- “Your Home” is a site that allows female citizens to invest in real estate, with small amounts.

Follow our latest local and sports news, and the latest political and economic developments via Google news